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  • BRANd

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    neha2129
    11 просмотров6 страниц
    The document discusses how brands can overcome barriers to acceptance in new market segments through line extensions. It provides examples of brands that used line extensions by modifying color, form, size, fragrance, and packaging to enter new markets. These include Sunsilk modifying color, Nokia modifying form, Bisleri and Dettol modifying size, Lizol and Ambi Pur modifying fragrance, and Cadbury and Cruzan modifying packaging.

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    The document discusses how brands can overcome barriers to acceptance in new market segments through line extensions. It provides examples of brands that used line extensions by modifying color, form, size, fragrance, and packaging to enter new markets. These include Sunsilk modifying color, Nokia modifying form, Bisleri and Dettol modifying size, Lizol and Ambi Pur modifying fragrance, and Cadbury and Cruzan modifying packaging.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    11 просмотров6 страниц

    BRANd

    Загружено:

    neha2129
    The document discusses how brands can overcome barriers to acceptance in new market segments through line extensions. It provides examples of brands that used line extensions by modifying color, form, size, fragrance, and packaging to enter new markets. These include Sunsilk modifying color, Nokia modifying form, Bisleri and Dettol modifying size, Lizol and Ambi Pur modifying fragrance, and Cadbury and Cruzan modifying packaging.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 6

    BRANDS WHICH

    OVERCOME THE
    BARRIERS OF
    ACCEPTANCE IN OTHER
    SEGMENT OF MARKET BY
    LINE EXTENSIONS
    Line Extension by modification in COLOUR

    SUNSILK
    SHAMPOO

    NOKIA
    MOBILE
    PHONES
    Line Extension by modification in FORM

    VIM
    DISHWASH

    DOVE FACE
    WASH

    TIDE
    DETERGENT
    Line Extension by modification in SIZE

    BISLERI
    DRINKING
    WATER

    DETTOL
    LIQUID
    Line Extension by modification in FRAGRANCE

    LIZOL
    CLEASING
    SOLUTIONS
    AMBI PUR
    CAR
    PERFUMES
    AIR WICK
    ROOM
    FRESHNERS
    Line Extension by modification in PACKAGING

    CADBURY
    DAIRY MILK
    ECLAIRS

    CRUZAN
    RUM

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