Total Online Videos Viewed/Month

35 33.2
30
30 27.9
25.4 26
25
21.4
19.5
20
16.8
Billions

14.8 14.5
15 13.1

10

Source: comScore

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© Copyright 2010. Broadband Directions LLC. All rights reserved
 U.S. Monthly Online Video Viewers
178
200 88.0%
147
180 86.0%

% of U.S. Internet Audience
160 84.0%
140
82.0%
120
80.0%
Millions

100
78.0%
80
76.0%
60
40 74.0%

20 72.0%

0 70.0%

Source: comScore

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© Copyright 2010. Broadband Directions LLC. All rights reserved
 Number of Online Videos/Viewer/Month
187

200
180
160
140
# of videos

101
120
100
80
60
40
20
0

Source: comScore

.
© Copyright 2010. Broadband Directions LLC. All rights reserved
 Number of Minutes Watched/Average Viewer/Month
763
900

800

700
# of minutes

600
356
500

400

300

200

100

Source: comScore

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© Copyright 2010. Broadband Directions LLC. All rights reserved
 YouTube’s Market Share Has Held Steady Around 40%
35 45.0%

30 43.0%
Videos  
25 viewed at
41.0%
all other sites
20
Billions

39.0%
YouTube 
15 videos viewed
37.0%
10
YouTube 
5 35.0%
share

0 33.0%

Source: comScore

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© Copyright 2010. Broadband Directions LLC. All rights reserved
 Hulu’s Growth Was Impressive
1,200 50
45
1,013

Millions of monthly viewers

1,000 924 40
Millions of monthly streams

856
35
800
30
583
600 25
488
457 20
380 397 373
400
332 15
250
10
200
5
0 0

Source: comScore

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© Copyright 2010. Broadband Directions LLC. All rights reserved
Overall Hulu Usage is Up, But Session Duration is Flat
132
25 140
22.9
120
20
100
# of videos

Minutes
15
80

60
10

40
5 5.76
20

0 0

Source: comScore

.
© Copyright 2010. Broadband Directions LLC. All rights reserved