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Mobile: +91-9949068813 ~ E-Mail: pratima.srivastava@gmail.com

In pursuit of career enhancing opportunities in the field of:
~ Human Resources management ~ Employee life cycle management ~ HR metrics ~ Employee Engagement ~


MBA (HR)from IGNOU and EPHRM from IIM, Kolkata with 15 years of experience. Scope of excellence entails:
- HR Operations

- Employee life cycle management

- Training & Development

- Employee Engagement

- Performance management

- Time office management

- Manpower planning & Budgeting

- People Management

- Talent Acquisition

- Customer Relationship

- Supply Chain

- Marketing Services

Currently associated with Dr. Reddys Laboratories Limited, Hyderabad as Assistant ManagerHuman Resources.

Expertise in developing, recommending and implementing human resource strategies and policies in support of business objectives,
Logistics (supply chain) , marketing services, organizing events and conferences.

Deft in overseeing change management and provision of business focus solutions in a fast moving environment.

Adroit at people management, maintaining healthy employee relations, and handling grievances thus creating an amicable &
transparent environment.

An effective self initiative professional with sound experience in handling Creative marketing projects & web solutions

Area of Expertise
Human Resource /General Management

Demonstrate knowledge of multiple human resource disciplines (employee relations, recruitment, training, benefits, etc.)

Proven ability to handle sensitive/confidential information and situations with diplomacy, patience and tact.

Have a proactive problem-solving attitude to be able to identify, address, and resolve issues that may arise.

Excellent planning and prioritization skills; strong attention to details.

Monitoring and ensuring implementation & operations of all HR policies, processes and practices in line with organizational
philosophy and corporate guidelines.

Demonstrate ability to coach managers and supervisors to use companys best practices for maximum effectiveness.

Excellent written, verbal communication, interpersonal skills ,& presentation skills

Proven ability to successfully work as a team member and to build and maintain a positive work environment

Relationship Management

A widely-implemented strategy for managing a companys interactions with doctors and sales prospects by involving and
using technology to organize, automate, and synchronize business processes. The overall goals are to build, nurture and
retain business relationship to increase profitability.
Team Management

Leading, training & motivating sales teams to ensure optimum execution of activities and performance.

Career Chronology
Growth Path:

Jan00 - Mar04

Sr. Executive Supply Chain (Logistic and distribution)

Apr04 Apr08

Jr. Manager- Marketing Services/General Administration & HR

May08 Till date

Assistant Manager-Human Resources & customer relationship

Key Highlights:

Since May08 As a Assistant Manager Human Resources & CRM

Responsibility in Human Resource Management

Talent Acquisition

Coordinate with both external (social media /agencies) and internal hiring efforts
Identify and source appropriate talent for current open roles within the organization
Identify future talent needs and proactively recruiting and sourcing; develop talent pool.
Manage the recruitment process and life-cycle, including initial assessments, interviews, and offers.
Counsel the candidate on corporate benefits, salary, and corporate environment.
Provide recruitment counsel and guidance to hiring managers and HR professionals with hiring and employment data.

Participate in employment events, such as career fairs and organise Walk in drives during availability of multiple open positions
Maintain relationships with third party recruitment agencies and staffing firms and manage the procurement and measurement

Employee life cycle management:

Responsible for the joining process , documentation , verification & creation of master file.
Mentor and guide leaders to manage their own performance and of their teams and create pipeline of potential leaders.
Facilitate Full and Final Settlements of the resigned employees.
Exit Management including Exit interviews .

Builds productive internal and external working relationships and networks.

Training & Induction

New joinees & employees transferred from other BUs will undergo training & Induction from all areas..

Improve training and development related processes, to include identification of training needs, design, delivery and evaluation

Facilitate extensive HR induction on the processes & Policies, Overview of the company and the Plant. Thoroughly update on the
Code of Business Ethics and overview of Social audits.
of development programs

Assess business units Human Resources Training needs and conduct 1:1 and/or group training sessions as appropriate
Plan and conduct new employee orientation to foster positive attitude towards organizational objectives

Employee engagement

Ensure coordination & implementation of policies and procedures about Human Resources issues.
Understand employee needs; Improve retention with career progression and attractive reward and recognition systems.
Encourage participation by all employees across the role bands in all talent management and leadership development initiatives.
Monitor the pulse of local employees through informal/formal interactions
Continuous improvement across HR and operational practices to drive maximum employee engagement and business value
Coach managers and employees; become recognized as a trusted advisor

Collaborate with cross functional teams and supports CSR initiatives to create organization culture and Brand.
Partner with managers to retain, develop and motivate people to achieve their fullest potential.
Working with business groups assess, create and implement innovative solutions for a variety of employee engagement
initiatives within BU

Performance management system

Monitoring timely execution of PMS cycle(individual goal setting to mid year/annual evaluation, promotions, salary correction )
Mentor and guide leaders to manage their own performance and of their teams and create pipeline of potential leaders.

Participate in performance dialogue of all employees along with HODs/Line managers. Implement evaluation procedures/
Performance management system and take regular feedback from the HODs/Line managers. Play advisory role, coach managers
in appraisals.

Manpower Planning & Budgeting

Overall responsibility of man power planning and recruitments.

Rationalizing headcount after discussion with the department heads and resource planning.
Support in future plans ,projects & budgeted positions and roles of each position.
Preparation, consolidation & Analysis of Manpower cost

Time office management

Leading the Project Automation of New attendance system by implementing the Kronos attendance system.
Accountable for timely and error-free processing of Payroll within the TAT.
Leave and Attendance Management- Tracking employee attendance and managing the leaves across Business unit.
Analyze work patterns of Employees and find the GAP in the work.

Mentoring & Counseling

Implementing disciplinary policies.

Handling the employee work related grievances and provide necessary inputs and feedback and the way forward.
Regular as well as timely mentoring & counseling employees in order ensure retention of good talent.
Provide necessary support to the young talent by thoroughly understanding their needs and aspirations.
Provide necessary guidance to the women employees in all their organization related concerns and ensure proper support.
Maintain culture of team spirit, motivation and productivity. Hold regular meeting with the staff and resolve grievances. Escalate
severe issues to the seniors.

HR analytics

MIS Management and Internal Communication-including HRIS,HR Dashboards & Various Reports
Review and analyze business unit data to identify trends and recommend solutions to improve performance, retention, and
employee experience

Compiling and coordinating with all the BUs in the Formulations unit on HR report and consolidate the same.
Preparing for MRM, QRMs and HRC meetings.
Preparation of week of week Manpower status and ensure actual operative manpower
Arrive at actual Vs budgeted head count

Preparation of attrition reports & absenteeism report.

Accountabilities in Customer Relationship management.

The Developing employee and customer connect:

Develop and strengthen emotional connect with 35000 customers and 1500 employees across the length and breadth
of the country in 4 divisions. In order to have optimum output, the job demands traveling across the country to delight
the customers.

The activities involve developing emotional connect through customized approach of celebrating doctors /employees
birthday, wedding anniversary, festivals etc.

Creative Delivery , Training & Data Analytics


Ideate basis customer need for customer delight.

Design and deliver customized inputs to employees and customers for emotional bonding.

Impart training to PSRs about various customer relationship management intervention for better alignment and

Involves extensive travelling across the country to get in touch with every PSR /ASM in order to ensure maximum output

from every PSR.


Develop and manage data base of customers to be used for customization of various CRM initiatives and to analyze
return on investment for each customer.

Collaborate with various stakeholders for effective delivery:


Liaison and network with a range of stakeholders, e.g. Customers, Sales & Marketing Team, Vendors and Partner
Organizations, for planning and executing various CRM initiatives.

State/National /International Doctors conferences/Drs CMEs :


Liaison and network with a range of stakeholders, e.g. Customers, Sales & Marketing Team, Vendors and Partner
Organizations, for the facilitation of arranging state /national /international doctors conferences.

Others :

Active participant of activities like brand launch, division theme launch ,budget meeting etc

Field work to meet the customers in order to understand the impact of the program.

Tracking of CRM activities /expenses for better implementation and impact

Support marketing team in organizing big CMEs like E-hypertension /Retrain program

Managing customized need to KOL customers in conferences


Jr. Manager- Marketing Services/GSA & HR

The Accountabilities in General Administration & HR

Talent acquisition & Employee connect:

Maintaining the placement chart on real time basis.

Handled life cycle management such as confirmation, settlement, relocation, transfer etc.
Assisting in recruitment of field employees which starts from screening and short listing
the profile from the job portals and conducting telephonic interviews for short listing the candidates

Single point of contact for scheduling and organizing the video conferencing interviews

Celebration of Employees Birthday ,Social activities like family gathering, celebration of festivals, picnic.

Induction programme for new employees.


Process owner for the disbursement of employee referral incentive

Process owner for the disbursement of travel, medical & joining expenses reimbursement to newly joined
Process owner for creating the appointment letters to the new joining

Maintaining field sales and process reports

Verifying and processing Field CRM expenses

Liaison /support of field force finalizing venue for conferences/CMEs

Tracking of CRM activities in order to optimize the outcome and minimize the expenses

Support the team in organizing ENT conference for approx 5000 doctors.

Support the team in rolling out SFE at zonal level to approx 500 sales forces


Sr. Executive -Supply Chain (Operations)

The Accountabilities:

Liaise with customers (internal and external) to solve the issues and queries

Document process of clients(stockiest)

Managing Expenses/payments

Preparing business analysis report

Co-ordination with stakeholders

Handing logistic issues of sales team

Handling entire office administration.

Organization Building
Organized various programs towards organization building as following :

Achievers Club- An event to recognize exemplary Frontline Sales achievers

Elite Get Delight- An event to recognize outstanding Area Managers.

Mpower- An event aimed at recognizing Sales Leaders.

Celebration Annual Corporate Awards Event.

Worked for one of the initiatives Green Baton- working against environmental issues.

Executive MBA program in Human Resources Management from IIM Kolkata in 2015
MBA (HR) from Indra Gandhi National Open University in 2007
B.A. (Economics Hons., English) from Lucknow University in 1997

Other Credentials

Post Graduate Diploma in Computer Applications from Lucknow in 1998

Personal Dossier
Permanent Address:

6/78, Vikas Nagar, Lucknow 226022, U.P.

Date of Birth:


Marital status: