CASE

The Walt Disney Company: Its

Diversification Strategy in 2012

Assignment Questions
1. What is Walt Disney Companys corporate strategy?
2. What is your assessment of the long-term attractiveness of the industries represented in Walt Disney
Companys business portfolio?
3. What is your assessment of the competitive strength of Walt Disney Companys different business units?
4. What does a 9cell industry attractiveness/business strength matrix displaying Walt Disney Companys
business units look like?
5. Does Walt Disneys portfolio exhibit good strategic fit? What value chain match-ups do you see? What
opportunities for skills transfer, cost sharing, or brand sharing do you see?
6. What is your assessment of Walt Disney Companys financial and operating performance in fiscal years
2009-2011? What is your assessment of the financial strength of Disney based on the 2010 and 2011 fiscal
year financial data?
7. What actions do you recommend that Walt Disney Companys management take to improve the company
and increase shareholder value? Your recommended actions must be supported with a convincing, analysisbased argument.

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