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PRISM Capstone Communications Plan

PRISM Capstone Communications Plan

Table of Contents
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Introduction
Research
Key Findings
Publics
Goals
Objectives
Strategy
Key Messages
Tactics
Timeline
Budget
Evaluation
Prism Capstone Team
Appendix

Introduction
In recent years the issue of sexual assault and interpersonal violence has been highly
criticized in the higher education arena. Because of increased federal mandates and
national media focus on sexual assault, Miami University has increased the support
system for survivors of sex-based offenses. However, students are still not familiar with
the Universitys resources. The Office of Equity and Equal Opportunity has requested
the help of Miamis PRISM capstone students to increase awareness of resources
available for survivors of sex-based offenses and to emphasize the importance of
bystander intervention. The hope is to simultaneously increase the number of offenses
that students report and decrease frequency that offenses occur.

Research
Primary, Formal Research
Email student survey
A convenience sample of 298 students on Miami Universitys Oxford campus
completed an online survey through SurveyMonkey.com. The survey asked
awareness-based questions regarding Miami Universitys resources for
survivors of sex-based offenses. It assessed how many individuals have visited
the page, how helpful they found it and if they have heard of on-campus
resources at Miami University. The survey also gauged the students likelihood
of intervening as a bystander in five generalized situations.
Primary, Informal Research
In-depth interview
We conducted an interview with Megan, a HAWKS Peer Health Educator, to
ask her questions regarding her experience teaching Miami students about
sexual assault and interpersonal violence. She said the topic students find
most confusing is consent. Prior to her presentations, students arent aware
that consent can only be given when drugs and alcohol are not at play.
Students often feel there is grey area around consent. She said students
were also extremely surprised that only two to seven percent of sexual assault
is falsely reported, the same false reporting percentage as any other crime.
Megan also said she thought the OEEOs most effective methods of reaching
students were the Sexual and Interpersonal Violence (SIV) program extension,
making it mandatory for all athletes, and working with the Panhellenic
Association. She believed it would be even more effective if all faculty and
staff were SIV trained.
HOME Office interview
We contacted the senior director of Housing Options, Meal and Events to
request the most accurate proportion of students living off campus and
living in University residential facilities. In the 2014-2105 academic year,
approximately 48 percent of Oxford campus undergraduates are living in
university housing. That equates to 7,536 living in University housing and
8,277 living off-campus.

Its On Us communications audit


We performed an audit of Miami Universitys adoption of the White House
public awareness campaign, Its On Us, in order to assess its effectiveness
and evaluate its potential alignment with our campaign. The Its On Us
campaign was officially adopted in the fall of 2014 and was launched on
campus March 2, 2015 with the goal of educating students and shifting the
way they think about sexual assault. As part of the national awareness
initiative, Title IX and the Associated Student Government have worked
to increase awareness and educate students, promote a campus-wide pledge,
and create conversations about what constitutes consent and how to protect
oneself and other students against sexual assault. The messages appeared
in April, Sexual Assault Awareness Month. Various tactics included an
awareness video with key student leaders, a Miami University Its On Us
Facebook page, building banners, promotion T-shirts and buttons, in-person
pledge drive and basketball game sponsorship.
Campus engagement with anti-sexual assault and interpersonal violence initiatives
We audited the presence of anti-sexual assault and interpersonal violence on
Miamis campus. Miami University promotes several prevention and response
programs, beginning at first year orientation and including residence hall
resources and resident advisor training, Step Up! bystander intervention
education, partnerships with targeted audiences such as student-athletes and
Greek organizations and two certified crime prevention officers in the Miami
University Police Department. The university also has the following student
organizations that focus on awareness and prevention:
Men Against Rape and Sexual Assault (MARS)
MARS involves young men who take a stand against sexual and
domestic violence against women, educate about the seriousness
of these issues and inform others around campus of ways to
prevent them.
Women Against Violence and Sexual Assault (WAVES)
WAVES is a campus group consisting of young women with the
goal of promoting awareness and education surrounding rape,
sexual assault and sexual violence through campus events, peer
programming and victim support.

Health Advocates for Wellness Knowledge and Skills (HAWKS)


Peer Health Educators
Miami HAWKS Peer Health Educators provide students with
programming on healthy relationships, safe sex, sexual and
interpersonal violence, and other important issues related to their
health and wellness. Examples of this programming includes:
Understanding Sexual and Interpersonal Violence and Can I
Kiss You: Date Safe Project.
Bureau of Justice Statistics
Through our research, we found several key national facts on
sexual assault:
One in 10 victims of sexual assault think that what happened to
them is not important enough to bring to the attention of the
police.
One in five victims fear reprisal.
Only one in 20 sex-based offenses on college campuses are
reported.
Half of all victims do not label their experience as rape,
particularly when alcohol was involved, no injuries were inflicted,
and no weapons were used.

Key Findings
54 percent of students say they are familiar with support resources for sexual
assault and interpersonal violence.
In terms of awareness by class rank, students awareness of resources declines with
each year. First years awareness starts at 64 percent but awareness declines by 5 to
7 percent each year.
Only 8 percent of students can name or explain what resources are available for
sexual assault and interpersonal violence.
59 percent of students would ensure a girl returns home safely or call the police if
she appears too drunk to get home on her own.

Publics
Primary Public
Male and female students in their third and fourth years at Miami who live off
campus and are unaware of campus resources for sex-based offenses.
Our research shows that junior and senior students have the lowest level of
awareness of the resources available through Miami. According to the HOME
office, the majority of upperclassmen undergraduate students live off campus.
Secondary Public
Male and female students in their first and second years at Miami who live on
campus and are unaware of the Universitys sex-based offense resources.
resources for sex-based offenses.
Our research indicates that students in their first two years at Miami are more
aware of resources and issues surrounding sexual assault and interpersonal
violence. Currently, first years receive the most education surrounding consent,
healthy relationships and sexual assault and interpersonal violence.

Goals
To increase the overall awareness of sexual assault and interpersonal violence
and the resources for survivors.
To increase awareness of the importance of bystander intervention.

Objectives
To increase the average percentage of junior and senior resource awareness from
an 48 percent to 75 percent by the end of the 12 month campaign.
To increase the percentage of the average awareness among first years and
sophomores from 60 percent to 75 percent by the end of the campaign.
To increasing the ability to name or explain resources from a total of eight
percent to 30 percent of first years through seniors by the end of the campaign.
To increase the percentage of first years through seniors who would choose to
intervene in a bystander situation from 59 percent to 80 percent by the end of
our 12 month campaign.

Strategy
Develop a variety of communication and education vehicles to put a stop to the decline
of awareness by each year with the hopes of also increasing bystander intervention. Part
of our strategy is to develop the Its On Us brand. Conversations about sexual assault are
being held by so many different groups on campus, that we want to bring Its On Us to the
forefront of the campaign.

Key Messages
If you are or have been suffering from sexual
assault and interpersonal violence, there are
places on campus you can go and people you
can call for help.
If you find yourself in a bystander role,
intervene or help the victim get help.

Tactics
Digital
Educational Program: Its On Us for Upperclassmen
Its On Us for Upperclassmen is an integrative program of education and
testing to keep the juniors and seniors on our campus aware. It will require
students to watch the short video and pass a five question quiz before
they are allowed to schedule for classes, similar to having to pay your bills
before scheduling. The first year of the program would require current
sophomores and juniors to pass. This would ensure the sophomores dont
become the less aware juniors and the juniors. Starting with the second year
of the program, we would scale it back to only a sophomore requirement. The
program would be available for the entire semester leading up to scheduling
and the University would send multiple emails through the semester to make
sure everyone has ample time complete it.
Our research showed that only 8 percent of students could explain or name
the resources Miami University provides to survivors of sex-based offenses.
Therefore, the main purpose of the short video is to increase students
knowledge. It also includes a call to action to report incidences of sexual
assault and interpersonal violence in order to protect yourself and the Miami
community. The video begins with national statistics about sexaul assaults on
college campuses and then transitions to connect the problem on a local
level in terms of Miamis student body. The introduction of the video is meant
to send a message that sexual assault may seem far away but in reality it is
not. After introducing the problem the video transitions to educating the
viewer on how the University deals with sexual assault reporting, what to do in
an emergency situation, and where to go for help.

The look of the video is professional and shows images of Miamis


beautiful campus to create a strong image and connection for the student
viewers. It is appropriate for the University to endorse and portray Miami as a
proactive campus that cares about its students health and wellbeing.
We will measure the success of the video by measuring the percentage
of knowledgeable sophomores and juniors with an end-of-campaign survey.
We will consider an increase from 8 percent knowledge to 50 percent
knowledge a success. The knowledgeable percentage of students should be
higher than the campaign goal of 30 percent because of the video programs
extra education.
Web page suggestions
We discovered that 96 percent of students have not visited Miami
Universitys Sexual Assault and Interpersonal Violence web page. Whats more
important is that out of the few who have visited the page, about half did not
find the it helpful.
When students land on the web page, they need to be able to access
information quickly and easily. We recommend that the new website that is
already planned to be published this summer includes three features to aid the
success of the new site.
The analytics of the website for January 2014 through March 2015 show
that the index page, protocol page and rape guide page have bounce rates
consistently over 60 percent. With website improvements we expect the
bounce rates to decrease.
Features:
Online reporting portal
The new site will introduce an online portal to report an incident. This
feature will allow students to directly file a complaint online. There will
be three options, an anonymous report, partial disclosure report and a
full disclosure report. Anonymous reporting would increase the amount
of information OEEO receives about incidents on campus, partial
disclosure would allow you to contact the survivor or reporter to give
support, and full disclosure reporting would give you the names of all
parties involved. Any report that is submitted will go to the deputy Title
IX coordinator to review and respond appropriately. The goal of online
reporting is to provide survivors who do not feel comfortable speaking
about the incident to still tell someone and get support.

To evaluate online reporting, we would compare the proportion of online


reports to other reporting processes and consider it a success if one
tenth of reports come from online in its first year.
In the future, we suggest adopting Callisto, a third party sexual assault
online reporting system for colleges, for Miami University. The program is
currently being developed by the non-profit Sexual Health Innovations.
Right now, there are three pilot schools using Callisto. With the online
system, students can fill out an online report of what has happened
to them. The program saves and time-stamps the form in order to be
accessed at a later date if the survivor decides to file a report and helps
validate evidence. A special component of Callisto will make it easier
to stop repeat offenders. Students can make a note in their form that
they would like to automatically submit their report to authorities if
someone else creates a form with the name of the same perpetrator. We
know survivors are often afraid to speak out in fear of reprisal. With this
feature, students are guaranteed to not be the only person reporting
against their assailant and they are provided with a sense of support and
safety in numbers.
Emergency numbers box
The index page for sexual assault will include an attention-getting
section telling students who to call in an emergency. An outlined box
would state to call 911 for immediate danger and the number for the
24/7 crisis hotline.
Meet the team
We suggest a separate page is created within the website to introduce
the Title IX staff. This page should include pictures of each staff member
and their contact information to create a more welcoming feeling for the
students so they know who theyre coming to for help, not a complete
stranger.
Evaluation:
We would evaluate the website enhancements by asking
questions about its user-friendliness and welcoming
environment in an end of campaign survey as well as look
for a decreased bounce rate by at least 15 percent.

Its On Us Facebook updates


In order to keep the Its On Us campaign relevant, engaging and tied to
campus, we will implement consistent Facebook updates geared toward
educating students and promoting involvement. The posts will vary in content
and focus on presenting things like facts, statistics and on-campus events
with an Its On Us presence in addition to promoting other anti-sexual assault
and interpersonal violence campus demonstrations.
We will post about the MAP Fall Fest booth as described in the Campus
Presence tactics, awareness posts for specific months (February- Teen Dating
Violence Month, April- Sexual Assault Awareness Month, October- Domestic
Violence Awareness Month), National plug ins such as the No More campaign
and the Where is Your Line campaign and various University sexual assault
findings from PRISMs survey.
In addition, we recommend creating visuals and infographics to present
key information and to use as timely profile and cover photo changes. These
posters are not only easy to create and post online, but they also engage
students and present information in an effective way. We created an example
of one of these visuals with a Myth Debunking poster that educates students
on common misconceptions in sexual assault violence and reporting.
To promote interaction with the Its On Us page that is measurable for
our campaign, we also recommend a liking contest to help make students
more aware, interested and hopefully involved in the initiative. The contest will
ask students to like the Its On Us Miami University Facebook page, take the
pledge on itsonus.org and change his or her profile picture to a site-generated
Its On Us picture with a description tagging Its On Us Miami University in
order to enter to win a $20 Visa gift card.
Evaluation:
We will consider Facebook successful if the contest generates 100
additional likes or more and we gain an average of 200 impressions for
each post. By the end of the campaign we will consider 1,200 total page
likes a success.

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Housing and Dining digital advertisements


TV monitor ads, similar to the poster campaign, will appear on all 80 of the
TV monitors across campus. The ads will be used as another tool to educate
Miami students on consent, incident reporting and bystander intervention.
These digital signs are located in the Armstrong Student Center, Farmer
School of Business and University libraries.
We will run the ads four times per semester for a week at a time, in order to
reach as many students as possible who frequent major campus buildings.
We will measure the success of the television ads with the end-of-campaign
survey. We will determine the ads successful if 50 percent of students say
they recall the ads on consent, incident reporting and bystander intervention
helpful.
Print
Welcome magnet
During Welcome Week, we will coordinate with the City of Oxford to include
a magnet in the Welcome Week basket delivered to off-campus houses. The
magnets will list campus resources to prevent sexual assault and support
survivors. It will gain the attention of our off campus students because they
will feel its weight, ensuring they dont accidentally throw it away, and then
stick it on their refrigerators.
By contacting most off campus students, we will be reaching the juniors and
seniors in our primary public.
There are over 8000 individual students living off-campus, so approximately
2,100 magnets will be delivered considering 4 people per house and
refrigerator.
Media Relations
We will start with an email to the editorial staff at the start of the school
year to offer your assistance in reporting on Title IX matters throughout the
year to increase the factual basis of the articles. Additionally, we will set up
editorial board meetings prior to Sexual Assault Awareness Month to make
them aware of your actions that week which we will explain further in few
minutes. Next, we will also have an editorial board meeting about the
revamped website, explaining how it ensures that students find resources
easily and when they need them.
Email to the Miami Student
We will send out an email at the beginning of the year to help
forge a working relationship between the Office of Equity and
Equal Opportunity and the Miami Student.

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Editorial board meeting


Set up an editorial board meeting to discuss the revamped Sexual
Assault and Interpersonal Violence website to emphasize how
Miami ensures students can find resources when they need it. The
OEEO can also make the Student aware of other actions taking
place as a result of the campus sexual assault survey.
Set up an editorial board meeting to discuss the Slant Walk Its
On Us display as a story for the first week of April, Sexual Assault
Awareness Month. We will set up the meeting for March 20,
making sure the Student has ample time to write the story.
Evaluation:
We will consider the relationship with the student successful if
there are at least six positive articles in the Miami Student by the
end of the 2015-2016 academic year.
Campus Initiatives
Booth at MAPs Fall Fest
To increase presence on campus of Its On Us, we will host a booth at Miamis
Fall Fest with an Its On Us pledge signing, cup giveaway and an Its On
Us photobooth prop frame. We will distribute 1000 free cups promoting
the Its On Us logo and the hashtag #helpishere at our booth (to help us
with evaluating and measuring our reach locally). In order to receive a cup,
students will need to sign the Its On Us pledge. According to Miami Activities
and Programming members, cups are the most popular giveaways across
class rank and because its tangible, both publics will still be reminded of Its
On Us when they open their on- and off-campus refrigerators. We will also
include a quarter-page flyer in each of the cups that will educate students
about important information to prevent sexual assault through the definitions
of these terms.
The booth will be more effective with the help from the Miami Student
editorial board meeting and posts for our facebook page.
Evaluation:
We would evaluate it with the survey at the end of the campaign,
aiming for 25 percent of students to recall visiting the booth or
seeing the facebook posts and newspaper article.

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Campus Slant Walk display


To make a statement for Sexual Assault Awareness Month, we will make a
visual display of the national statistic on frequency of sexual assault alongside
slant walk. It will appear at the beginning of the first week of April.
We will place fertilizer flags in a large square plot of grass next to slant
walk. There will be 380 white fertilizer flags and 20 red flags to represent
the statistic that only 5 percent of sexual assault are reported on college
campuses. A larger sign will be placed in the middle of the flags with the
statistic printed on it so students know the meaning of the flags. Then lawn
signs will say Only 5% of sexual assaults are reported. Lets make it 100%.
With Miamis web page also displayed.
The slant walk display will connect with upperclassman students who
frequently enter and leave campus as well as our secondary public when they
visit uptown.
Evaluation:
We will evaluate its effectiveness by assessing in our end of
campaign survey whether it made an impression on 80 percent of
students who saw it.
Uptown poster series
We will place three different posters with messages about the importance of
bystander intervention in Uptown Oxford bars starting on Sept. 1, 2015. Each
poster will be replaced by the next poster in the series every other first of the
month until all posters are disseminated.
Because bars in Oxford permit entrance to 18-year-olds, the posters will gain
impressions from students from both our publics at the University. The bars
will benefit from an increased perception of caring for the health and safety of
the their patrons, and we made sure the posters speak to intervening and not
offend the bar in any manner.
Evaluation:
We will consider the posters a success if the exit survey for the
plan shows an increase in students who would intervene in a
situation that could potentially lead to sexual assault.

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Sidewalk decal
We will produce one sidewalk decal that will be placed on slant walk starting
Aug. 28, 2015 and last there for a year.
The decal will display a similar design as one of our Uptown posters with the
phrase its up to us to know when theyre crossing the line, with the image
of double yellow lines. This will attract the attention of students leaving and
entering campus in the high traffic area connecting campus with Uptown. It
will promote bystander intervention and ensure the safety of others.
Evaluation:
We will evaluate its effectiveness by assessing in our end-ofcampaign survey whether it made an impression on 80 percent of
students who saw it.

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Timeline
July
1 | New website goes live
August
17 | Disseminate direct mail of welcome magnet; Facebook updates begin
24 | Video uploaded to website
28 | Sidewalk decal implementation
September
1 | Uptown poster series begins; On-campus TV monitor ads begin; email to the
Miami Student
October
1 | New TV monitor ad released
November
1 | New TV monitor ad released; new Uptown poster
5 | Fall Fest booth
December
New TV monitor ad released
January
1 | New uptown poster released
25 | Video and quiz released on My Miami to second semester sophomores
February
1 | New TV monitor ad released
March
1 | Final Uptown poster released; New TV monitor ad released
April
1 | New TV monitor ad released; second editorial board meeting; Slant Walk flag
display
17 | Final day before registration for sophomores and juniors to pass Its On Us
program quiz
May
1 | Final TV monitor ad released

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Budget

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Evaluation
We will evaluate the overall outcome of the campaign by asking students similar
survey questions as at the start of the campaign to gauge the percent increase in
those who have heard of resources, those who can explain resources and those
who would intervene in a situation demanding intervention.

Obviously the underlying goals are to increase Title IX reports and decrease the
incidence of sexual assault and interpersonal violence. You will better be able
to benchmark the impacts of the campaign based on the confidential numbers
reported to you throughout the year.

By enacting these tactics we believe we can put a stop to the awareness decline
and raise the overall knowledge of resources and support for survivors of sex-based
offenses at Miami.

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PRISM Capstone Team


Account Director - Blaire Wilson
Blaire, a Cleveland native, will graduate with a degree in
strategic communication and a minor in economics from
Miami University in May 2015. Throughout her time at Miami,
she spent most of her free time with the Miami chapter of
PRSSA and the Miami University Student Foundation, a
nonprofit that raises money for student scholarships. Upon
graduation, Blaire has accepted a copywriting job with Weber
Associates, a marketing consulting firm in Columbus, Ohio.
Creative Director - Connor McCoy
Connor is a soon-to-be strategic communication graduate
of Miami University. Connor recently interned with a small
energy drink company, Solvi. Acquisitions, where he
implemented the companys social media campaign as
well as a public relations strategy. As a result, the company
doubled its Facebook fans and Twitter followers. After
graduation, he hopes to find work in a Public Relations firm.

Allie Koscianski
Allie is a senior strategic communications major with a history
minor at Miami University. She is the Vice President of Public
Relations for the Miami chapter of Public Relations Student
Society of America. She is also an undergraduate assistant
for an Introduction to Media lecture and works on campus in
the Payroll Services office. Her past work experiences include
internships at the Miami University Art Museum, Market Cafe
of Bon Appetit Management Company and TravelCenters of
America. After graduation, Allie is moving to Cleveland to
nanny while beginning the official job search.
Elisa Frazier
Elisa is senior from Buffalo, NY. She is a double major in
strategic communications and finance at Miami University. At
Miami she runs for the womens cross-country and track and
field teams and is a member of Delta Sigma Pi professional
fraternity. Her past work experiences include internships at
the central office of Delta Sigma Pi where she worked in
the communication department and at the headquarters of
Designer Shoe Warehouse Inc. (DSW Inc.) where she worked
in the finance department. After graduation Elisa is moving
to Columbus, OH to work for KPMG and train for marathons.

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Megan Garcia
Megan is a senior strategic communications major. At
Miami Megan has been a member of Miami Activities and
Programming, the largest event planning organization on
campus, for four years. Her past work experiences include an
internship at Propensity Media where she worked with several
different clients on their digital marketing campaigns and with
their google analytics. After graduation Megan is moving to
Chicago to pursue a career in marketing and advertising. She
hopes to one day make the perfect creme brulee.

Jordan Schockling-Kirby
Jordan is a senior strategic communication major from
Columbus, Ohio. At Miami, Jordan is a member of the
PRSSA fundraising committee, a volunteer for Big Brothers
Big Sisters and an undergraduate assistant in the Media
Journalism and Film department. Jordans past professional
experience includes a brief internship at Nationwide Arena
where she worked with the event coordinator to organize
and host various events and functions. After graduation,
Jordan plans to move to Columbus, OH to work in public
relations or advertising.
David Breininger
David is senior from Sylvania, OH.
He is a strategic
communications major at Miami University. His past work
experience is in the family company, Sylvania Auto Restyling,
where he was an assistant manager in the office and the work
bay area. After graduation David is moving to Columbus, OH
to work for NCT Ventures.

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Appendix

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Google Analytics Research

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Survey Findings

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Creative Work Plan


PRODUCT POSITION
Current Position
Title IX has a current position on Miamis campus as being less recognizable
than organizations that are against sexual assault and interpersonal violence
such as WAVES and MARS.
Current Market Perception
The current market perception of title IX is they are mainly involved with
maintaining equality among male and female athletic teams at each university.
Desired Position
The desired position of Title IX is to be the first option for those who have
witnessed or been victims of Sexual assault or interpersonal violence.
TARGET AUDIENCE
Male and female students in their third and fourth years at Miami who live off
campus and are unaware of campus resources for sex-based offenses.
The user of the Title IX services are the victims of sexual assault and
interpersonal violence and the bystanders that make the appropriate actions
to stop sexual assaults from happening.
PROBLEM THE PLAN MUST SOLVE
The plan must increase the awareness of Title IX at Miami University, the
services they provide and what bystanders should do if they witness sexual assaults
or interpersonal violence to solve the lack of sexual assaults reports after they occur.
COMPETITION
While the WAVES and MARS student organizations work along with Title IX, they are
more recognizable to the student body for their services in response to sexual
assault and interpersonal violence on and off campus.
COMMUNICATION OBJECTIVE
To have students of Miami University use Title IX and the Hannah House more
frequently in cases of sexual assault and interpersonal violence for treatment and
services.

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MESSAGE THE AD MUST DELIVER


Miami University provides resources to aid survivors of sexual assault and
interpersonal violence throughout their recovery process.
REASONS SUPPORTING THE MESSAGE
To increase the overall awareness of sexual assault and interpersonal violence,
bystander intervention and resources for survivors at Miami University that Title IX
provides.
MAIN BENEFITS OFFERED TO TARGET AUDIENCE
By reporting your sexual assault or interpersonal violence experience, you can help
protect the community from repeat offenders.
CALL TO ACTION
We are asking everyone to create an environment, be it a residence hall, a party, a
club, or a sports team, or the greater college campus, where sexual assault is
unacceptable and survivors are supported.Take part in this campaign and help us fix
this crucial issue both on Miami Universitys campus and campuses nationwide. Take
the national pledge now at http://itsonus.org/

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Digital Advertisements

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Media Relations
Editor in Chief
Miami Student
Oxford, OH 45056
September 1, 2015
Dear Editor in Chief:
Over the summer, Title IX at Miami University made major enhancements to its website to
make it easier for students to find answers about sexual assault and interpersonal violence.
The website launched July 1, 2015. With the new improvements and features, it is easier to
access information on sexual assault and interpersonal violence and will ensure more students will know what to do if they or a friend experience sexual assault.
If you are interested, we want to meet with you and the Miami Student editorial staff in
the next few weeks to discuss the improvements and other initiatives the Office of Equity
and Equal Opportunity is taking for the 2015-2016 academic year. Please let us know a few
dates and times that will work, keeping in mind that we are most available on Fridays.
We look forward to hearing from you.
Sincerely,
The Office of Equity and Equal Opportunity
Hanna House

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Editor in Chief
Miami Student
Oxford, OH 45056
March 20, 2016
Dear Editor in Chief:
We would love to meet with you within the next week to discuss Sexual Assault Awareness
Month at Miami University.
On April 4, the beginning of Sexual Assault Awareness month, the Office of Equity and
Equal Opportunity will be placing 400 black and red flags along Slant Walk to bring
awareness to the prevalence of under-reporting.
In 2013 there were 20 reported cases on Miami Universitys campus. According to the national average only 5 percent of cases are reported. If we apply the national trend to Miami, it would mean there are about 380 cases that have gone unreported. The 20 red flags
will represent the reported offenses and the black flags will represent the sexual assaults
that went unreported in 2013.
We hope to make gathering information on the Universitys efforts with Sexual Assault
Awareness Month easier by providing ourselves as resources. We look forward to hearing
from you.
Sincerely,
Rebecca Getson and The Office of Equity and Equal Opportunity
Hanna House

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Poster Campaign

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MAP Fall Fest

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Slant Walk Flag Display

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