READER PROFILE

THE UK’S
FAVOURITE
MUSIC AND
MOVIES
MAGAZINE
UNCUT IS:
NME’s Cooler, Older brother
Modern Indie, Rock, Classic Indie and
Americana are our readers favourite TECHNOLOGY
music genres They spend over an hour a day on MALE READERSHIP 86%
music based websites per day – AVERAGE AGE 37
UNCUT READERS RELY that’s 7+ hours per week! MARRIED OR
LIVING WITH PARTNER 60%
ON THE MAG FOR: WORKING FULL TIME 77%
86% of Uncut readers download music
“Essential album and film reviews to AVERAGE INCOME £29,263
every week compared to the national
help me choose what to buy” average (32%) CIRCULATION: 76,526
“Insightful features on bands/music READERSHIP: 280,000
and movies” 68% of Uncut readers own an Mp3
(Only 29% of men aged 37 own an MP3) For all advertising enquiries in Uncut or on
“To find out about classic music, new Uncut.co.uk, please contact:
artists and new bands” 37% of Uncut readers own an I-pod
(Only 4% of men aged 37 own an I-pod) Neil McSteen, Ad Manager
UNCUT READERS SPEND 020 3148 6707
(PER YEAR): 6% of Uncut readers have HDTV neil_mcsteen@ipcmedia.com
(only 3% of 37 year old men have HDTV)
£792 on Music www.uncut.co.uk www.ipcmedia.com/ignite
£300 on DVDs compared to £107 Empire 18% of Uncut readers have Sky+
and £66 Total Film (only 6% of 37 year old men have Sky+)

£312 on concerts/live events tickets 46% use a digital radio Sources: ABC Jan-Jun 09/Uncut Reader Research 2007/2004,
PLAY Panel Wave 6 February 2007