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A STUDY

ON GREEN PRODUCTS AND PERCEIVED ENVIRONMENTAL


RESPONSIBILITY OF CONSUMERS

Submitted in Partial Fulfillment of the requirements of


Bangalore University for the Award Of the degree of
MASTER OF BUSINESS ADMINISTRATION

By
DANIEL JOHN MATHEW

Under the Guidance


OF
R .JYOTHIRMAYEE

AIMS
Peenya, Bangalore-56005

A STUDY
ON GREEN PRODUCTS AND PERCEIVED ENVIRONMENTAL
RESPONSIBILITY OF CONSUMERS
1.1 INTRODUCTION
This research paper is about GREEN PRODUCTS AND PERCEIVED ENVIRONMENTAL
RESPONSIBILITY OF CONSUMERS in India. Environmental problems are associated with human
consumption; therefore the problem of conservation is highly related to consumer consumption
behavior. Hence consumers need to be responsive to reduce environmental damage through the
consumption of environmental friendly products.
Consumers concern with green issues is a worldwide subject that continuously changes their lifestyle
into becoming more environmentally responsible. One green awareness event jointly observed by the
global community is the energy-saving campaign of switching off lights for one designated hour to
reduce environmental impact, known as Earth Hour. The program has smoothened the progress of
attaining a sustainable lifestyle for consumers worldwide. A consumer whose purchasing behaviour is
persuaded by environmental concerns is known as a green consumer.

1.2 PROBLEM STATEMENT

1.3 OBJECTIVE OF STUDY


MAIN OBJECTIVE:

To study the influence of Green Products and perceived Environmental responsibility


of Consumers.

SUB-OBJECTIVES:
To study the of level of awareness of the environment friendly products among the

customer
To find out the consumer beliefs and attitude towards environment friendly products.
To understand the influence of green marketing on consumers' purchase decision.

1.4 RESEARCH METHODOLOGY


Descriptive research design is used in this research. It includes survey and fact finding inquiries of
different kinds. The major purpose of descriptive research is description of the state of the affairs, as it
exists at present.

1.4.1 DATA COLLECTION:


There are two sources through which data will be collected.
Primary Data: Primary data will be collected mainly through structured questionnaire.
The questions were designed in an easily understandable manner that the respondents may
not have any difficulty in answering them.
Secondary Data: Secondary data will be obtained through websites, books, and online magazines and
journals.