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Driving Drunk
Media Kit
Monea Kerr
Courtney OKeefe
Jessica Fletcher
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Table of Contents
Logo and Tagline..3
Media Backgrounder....4
FAQ.8
Feature Pitch..10
Radio PSA..11
Media Article..12
Meet the R.a.d.d. Representatives..13
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Be R.a.d.d.
Dont Drive Drunk.
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Current Activities:
R.a.d.dd holds bi-annual 5K runs. They start at Westerns Wade King
Recreation Center and finish back at WWUs campus. Their next run will be
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this upcoming fall quarter. They are hoping to reach out to students of all
ages at Western to spread awareness. The event will include goody bags
that will have a Drink More Drive Less drawstring with a lighter, shot-glass,
koozie and bottle opener. Race day packets will include bibs and timing
chips. Registration can be found at raddrunning.org.
Facts:
Key Terms
Impaired driving in Washington state is defined as: driving while under the
influence of drugs, driving while impaired by alcohol, or driving with a blood
alcohol concentration of .08 percent or above (Washington Traffic Safety
Commission 2013)
Local
In Whatcom County in 2013 according to the Washington Traffic
Safety Commission Annual Crash Data:
8/16 total fatal crashes involved an impaired driver
15 serious injury crashes that involved an impaired driver
10 fatalities due to an impaired driver
In surveys given to Western students, the percentage of people who
drove shortly after having 4 or more drinks in 1999 was 14.1 (WWU
Lifestyles Project IV)
70 people per 10,000 are arrested for DUI in Whatcom County
annually (drinkinganddriving.org)
Regional
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National
Drunk driving costs the United States $199 billion a year (Mothers
Against Drunk Driving)
Every day, almost 30 people in the United States die in motor vehicle
crashes that involve an alcohol-impaired driver. This amounts to one
death every 51 minutes. (Centers for Disease Control and Prevention)
In 2012, 10,322 people were killed in alcohol-impaired driving
crashes, accounting for nearly one-third (31%) of all traffic-related
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Bios:
Jacob Goodman- Representative of R.a.d.d. at WWU
Goodman is a WWU senior and recreational major. Goodman started
the club at WWU because one of his best friends Jackson Stewart who
founded R.a.d.d. was in a drunk driving accident and Goodman felt
personally affected by this. Stewart asked Goodman to start the club at
Western and Goodman felt it was his obligation to his friend to start the club
and support the cause to end drunk driving. Goodman has also had other
friends who have been injured or killed from drunk drivers.
Email: jacobgoodman98110@gmail.com Phone: 206-455-5847
Burch Ault- Representative of R.a.d.d. at WWU
Ault is a WWU sophomore who will apply to the design program this
fall. Ault got involved with R.a.d.d. because he has lost friends from drunk
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drivers. He felt this was a good way to positively combat the problem that
surrounds the college life-style of drinking.
Email: aultd@students.wwu.edu Phone: 505-795-0613
Jackson Stewart- Founder of R.a.d.d.
Stewart established the original chapter at The University of Colorado
at Boulder in 2012 where he attends. During his senior year of high school,
he was drunk and got into a car with a drunk driver. On their way home the
car crashed and Stewart was the most hurt out of the passengers in the
car. He was told he had a 2 percent survival rate and was in a coma for 21
days, but he made a 100 percent recovery. From this accident, Stewart had
the mission to stop students from drunk driving. His love for running gave
him the idea to start an organization with the mission to get students to run
or walk marathons in effort to spread awareness and stop students from
driving drunk.
Email: r.a.d.d.running@gmail.com Phone: 206-697-9575
Boilerplate:
Running Against Driving Drunk is a WWU AS Club founded in 2015
as a sister program to the original founded in Boulder, Colorado. R.A.D.D.
is dedicated to promoting alternative ways of transportation for those that
are intoxicated. The club hopes to bring humor and positivity to real life
issues regarding drunk driving. Through fun interactions amongst college
peers, R.A.D.D. aims to further the notion that one can drink responsibly,
not drive, and still have fun. R.A.D.D. is new at WWU and currently has 2
members. They host an annual 5k, Run from the Police, to promote safe
drinking. Jacob Goodman is the current president of R.A.D.D. For more
information, check out their orgsync page at:
https://orgsync.com/109119/chapter
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Sources:
"MADD - 2011 Drunk Driving Fatalities by State." MADD - 2011 Drunk Driving Fatalities
by State.
December 13, 2012. Accessed April 14, 2015.
http://www.madd.org/blog/2012/december/2011-State-data.html.
Fabiano, Patricia, Gary McKinney, Kristoffer Rhoads, and Christopher Stark. "WWU
Lifestyles Project IV."
November 1, 2000. Accessed April 14, 2015.
http://west.wwu.edu/institutional_research/documents/Lifestyles_2000-02.pdf.
Drinking and Driving. Accessed April 14, 2015.
http://www.drinkinganddriving.org/rcounty-data/default.aspx?
state=wa&county=whatcom.
"Washington TrafficSafety Commission." Washington Traffic. Accessed April 14, 2015.
http://wtsc.wa.gov/research-data/crash-data/.
AS Clubs. Accessed April 14, 2015.
http://asclubs.wwu.edu/show_profile/109119-running-against-drunk-driving.
"Home." Running Against Drunk Driving. Accessed April 14, 2015.
http://raddrunning.org/radd/.
"MADD - Drunk Driving Statistics." MADD - Drunk Driving Statistics. Accessed April 14,
2015.
http://www.madd.org/drunk-driving/about/drunk-driving-statistics.html#demo.
"Impaired Driving: Get the Facts." Centers for Disease Control and Prevention. January
13, 2015. Accessed April 17, 2015.
http://www.cdc.gov/Motorvehiclesafety/impaired_driving/impaireddrv_factsheet.html.
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"Sobering Facts: Drunk Driving in Washington." Centers for Disease Control and
Prevention. December 1, 2014. Accessed April 18, 2015.
http://www.cdc.gov/motorvehiclesafety/pdf/impaired_driving/drunk_driving_in_wa.
pdf.
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https://soundcloud.com/jessicarfletcher/radd-psa-be-radd-dont-drivedrunk/s-iahCc
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Media Article
http://www.westernfrontonline.com/2015/04/28/western-runs-from-thepolice-to-raise-awareness-about-drunk-driving/
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Major: Recreation
Hometown: Bainbridge Island, WA
Burch Ault
Major: Design
Hometown: Santa Fe, NM
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