Tunisia

Victoria Trickey,Noah Weisling, Darius Walker, Harleen

Kaur

SAMSA

Why Samsa? Whats Its

Value?

Freshly baked
Taste
Halal
Quality
Sanitary

Al-Zaytuna Mosque brings...

Tunisian natives
University students
Tourists

We Love Our Customers

Channels

Key Partners

Employees
Customers
o

We need be to on the same page as our customers

Supplier of custom boxes

A Proverb In Every Box

(If the full moon loves you,

)why worry about the stars.

Key Activities

Cooking the samsa

Hanging up print ads
Handing out free samples
Selling the samsa / operating the stand

Key Resources

Al-Zaytuna Mosque
How we reach our customer
segments
o

Utilities & Supplies

Ingredients

Cost of Resources

Expenses (Ingredients)

Almond and Sesame Phyllo Pastries- 2 pastries (1

person) ~$0.30 (Ingredients).
Honey Almond Samsa with Orange Blossom
Water- 2 pastries $0.37
Cost of ingredients changes with the seasons.
Citrus Fruits

Expenses (Other)

Appliances (Oven, Hot Plates etc.)

Equipment (Measuring Cups, Pans, Bowls, Plates etc.)
Stall
Box (For the advertisement of the stall and inspirational quote)
~$500

Operations

10 Minutes- Preparation Time (Mixing of Syrup and Filling)

1 Minute- Preheat oven.
15 Minutes- Baking (Oven)
-----Done at the stand---2 Minutes- Heating
3 Minutes- Soak in syrup
1 Minute- Garnishing
1 Minute- Receive Payment

Operations (cont.)

Bottleneck- 15 Minutes (Baking in the oven).

Every 15 minutes you get 2 dozen (1 tray) fresh samsa. Cycle time is 15 minutes.
Hours of Operation of the Kitchen8am-12pm (Cooking is occurring).
12:30pm-2:30pm (Lunch) Stand is operating.
3:00pm-7:00pm (Cooking is occurring).
*Times may change during the Islamic holiday of Ramadan.
Capacity- 8 hours- 31 Trays (62 dozen)
Serves around 372 people a day.

Revenue Streams

Cost of cooking-average of both types (Without labor)- $108.88
Starting Capacity 372 people
Expect- 325 people
Price per serving (2 samsa)- $0.60 for both types of samsa. (Local
prices range from $0.50- $0.80 dollars)
Revenue $223.20

Revenue Streams (cont.)

Profit- $223.20-$134.80= 85.40
$108.88 (Cost of production) + $6.50 (Employee at the stall)
+ $6.50 (Employee in the kitchen)+ $12.92 (Our time) =
134.80
Cost of Equipment- ~$500
Set aside half and use the other to pay for equipment.
12 days to pay it off.

Expansion
Investors
Where would we sell?

El-Djem
Medina of Tunis
Bardo Museum

Resources
. (n.d.). Central Intelligence Agency. Retrieved June 26, 2014, from https://www.cia.gov/library/publications/the-world-factbook/
Samsa - Tunisian Almond and Sesame Phyllo Pastries. (n.d.). Samsa. Retrieved June 26, 2014, from
http://www.food.com/recipe/samsa-tunisian-almond-and-sesame-phyllo-pastries-199117
IFANCA: What is Halal?. (n.d.). IFANCA: What is Halal?. Retrieved June 26, 2014, from
http://www.ifanca.org/cms/wpages/detail/4ca47c89-ec4c-41ba-ac38-1c111b830f0c
Recipe: Honey Almond Samsa with Orange Blossom Water. (n.d.). Global Table Adventure. Retrieved June 26, 2014, from
http://globaltableadventure.com/2013/07/11/recipe-honey-almond-samsa-with-orange-blossom-water/
Cost of Living. (n.d.). Cost of Living. Retrieved June 26, 2014, from http://www.numbeo.com/cost-of-living/

Revenue Streams
Cost of cooking-average of both types (Without labor)- $108.88
Labor Cost (Employees)- $6.50/day
Our wage will be above minimum wage- $3.96/day

Opportunity Cost- $50 per day/ $12.92 earned

Starting Capacity 372 people
Expect- 325 people
Price per serving (2 samsa)- $0.60 for both types of samsa. (Local
prices range from $0.50- $0.80 dollars)
Revenue $223.20