Brayden

Rudert
MKTG 798 - Applications of Digital Marketing


Content Section of TravelLite Digital Marketing Plan
TravelLite is a startup that has produced a laptop and USB charger that is 4 times smaller and lighter
than current laptop chargers (aka bricks) on the market. It is also a 2-in-1 charger in that it charges
laptops and has a USB port to charge tablets and mobile phones as well.

Our content strategy was to create visually appealing, lifestyle oriented posts that positioned
TravelLite outside of the typical consumer electronic market. We didnt want to market
ourselves the way many technology accessory companies do, and instead focused on
establishing a strong brand personality that resonated with a younger and more adventurous
consumer. Mobility and convenience were paramount in our decision to market TravelLite as an
indispensable travel accessory. By appealing to younger consumers who are both more apt to
adopt current technology as well as use social media, we plan to rapidly expand market share
and brand equity before imitators can enter the market.

Copy: More Space. Less Clutter.

Copy: For all of lifes
adventures. #ITravelite

Content

Video Driven Blog

Video Series My name is _______ and I TravelLite

1. Students focus on convenience, always have a charger
2. Traveler smaller and lighter, great for transport
3. Commuter smaller and lighter, great for transport
4. Office Employees less chords, less clutter

Video Series Lifestyle & Others

5. World traveler video quick cuts, multiple devices, taking pictures and researching places to go,
high BPM music
6. Side by side video two sets of hands side by side using multiple devices, switching them in and out
of charger. Similar style to many popular tablet/laptop commercials but devices move through frame.
7. The office nerd Tech guy in office brags to crowd about his latest smartwatch & smartphone. Ron
sits down, switches his laptop charger to his phone. Hey look what Ron has and crowd moves to the
average Joe to look at his TravelLite. Shows simple concept, but huge convenience for consumer.
8. Off to the in-laws - Mom checking to make sure son packed all chargers for long road-trip. Only one
to remember, he still forgets.

Product Videos

12. How-to video for switching charger between devices

13. Product overview animation

Articles for Blog

9. 25 smart travel tips
10. Life hacks for Travelers
11. Keeping your desk organized

Social

Instagram

14. Quick video showing every different device charging
15. #ITravelLite Series Photo for world traveler, business traveler, commuter & student
16. Video traveling through an airport, pulling charger in and out of bag

17. Picture of all gear laid out (multiple devices, one charger)
18. Simple picture of clutter free desk, logo at the bottom

Twitter

19. Sunscreen: Bathing Suit: TravelLite: Don't forget to pack your @TravelLite this
#springbreak #springbreakchecklist (Picture of open suitcase fully packed with TravelLite on top)
20. Tweet a picture of yourself packing @TravelLite for #springbreak and be entered to win this spring
break prize pack! #giveaway (Picture of prize pack below)