Our Persuasion Project

David, Shanaiya, Tia, Alan

SLIDE 1

Pathos
Alan Aguilar
Speaker:
- Two men
Occassion:
- buying shampoo
Audience:
- Overall: men that need new shampoo.
Purpose: to advertise a shampoo brand
Tone: humourous

SLIDE 3

Pathos
To persuade by calling out to emotions. The more emotion it has, the
more persuasive it is.

URL

Alan Aguilar

SLIDE 2

Persuasive Device #1
Screenshot
pause the video and then use the snipping tool slide your finger from the right side of the screen,
and click the search icon; then type in snipping tool)
If you need to use the words that they actors say or
lines from the ad, type them below the screenshot in
quotation marks. You may have multiple
screenshots if necessary.

Explanation:
A. Explain how the example to the left is
an example of your persuasive
device. This must be a minimum of
2 sentences.
B. Explain how it is successful in
persuading its audience of its
purpose. This must be a minimum
of 4-5 sentences. (See the Totinos
SNL skit example that you saved to
your AF folder for assistance.)

SLIDE 4

Persuasive Device #2
Screenshot
pause the video and then use the snipping tool
- slide your finger from the right side of the
screen, and click the search icon; then type in
snipping tool) If you need to use the words
that they actors say or lines from the ad, type
them below the screenshot in quotation marks.
You may have multiple screenshots if
necessary.

Explanation:
A. Explain how the example to
the left is an example of your
persuasive device. This must
be a minimum of 2
sentences.
B. Explain how it is successful in
persuading its audience of its
purpose. This must be a
minimum of 4-5 sentences.
(See the Totinos SNL skit
example that you saved to
your AF folder for assistance.)

Slide5

Ethos: One Direction Pepsi Commercial

Tia Woods (To persuade an audience by the speakers credibility. The audience believes them because they are respected by most.)

Speaker:One Direction
Occassion: Pepsi Commercial for Super bowl.
Audience:
.One direction fans
- Pepsi Buyers
- Drew brees fans
Purpose: Persuade viewers into buying
Pepsi because One direction and Drew
Brees are having a contest on who deserves
the last Pepsi.
Tone: Funny
https://www.youtube.com/watch?v=Sfy8UYRhmpA

SLIDE 6

Ethos
Tia Woods

To persuade an audience by the speakers credibility. The

audience believes them because they are respected by most.

SLIDE 7

Persuasive Device #1

Tia Woods (To persuade an audience by the speakers credibility. The audience believes them because they are respected by most.)
A.

This Pepsi ad shows Ethos by having One Direction and Drew Brees
have a contest over the last Pepsi. And it persuades the audience into
thinking that the Pepsi can make you famous or that it is a good
product because different public figures want it.
B. Harry Styles and Drew Brees both want the last Pepsi. So they start
having a contest and gloat about who they are and what theyve
accomplished. One of the directioners persuades Drew into giving up
the Pepsi so that he can join the band. This persuades the audience
into thinking that since these famous figures are fighting over the
Pepsi. It makes them think that they should buy it just because they
made it seem like it was worth fighting over or a really desirable
product.

If you give him the

Pepsi you can be in
the band. -Niall Horan

Really?
-Drew Brees

SLIDE 8

Persuasive Device #2

Tia Woods (To persuade an audience by the speakers credibility. The audience believes them because they are respected by most.)

A. It shows how it makes people want to buy it

because someone famous or credible idols want
it or have it.
B. It is successful by having credible idols in their
ad. It makes the audience think that they will be
famous or that they will feel important by buying
the same product. Harry Styles and the rest of
One Direction offer a spot in the body for the last
pepsi.

SLIDE 9

David Askew

Kairos: The Dumps

President day sale
Speaker:
- The Dump Employee
Occassion:
- President Day Sale
Audience:
- Specific Target Audience: The Dump
shoppers and people are looking for
cheap furniture.
Purpose:
- To have people come and buy furniture
to make more money.
Tone:
- Serious

URL: https://youtu.be/btlDaxFM0Fo

SLIDE 10
David Askew

David Askew

Kairos
Definition of persuasive device

The persuasion of the audience by developing the sense of

urgency. EX: Black Friday Door Buster Sales.

SLIDE 11
David Askew

Persuasive Device #1
David Askew

Definition of persuasive device

(The persuasion of the audience by developing
the sense of urgency.)

Explanation:

A. Its a one day President Day Sale that starts at

9AM. Get people to come and spend money, to
buy furniture.
B. This commercial shows a sale for Presidents
Day, to have make money. They expressed a
short sale that starts at 9am on Presidents Day.
They create a sense of urgency, to have
customers come and buy furniture for cheap
prices. The Dump makes the sale for a certain
amount of time so people come and spend
money.
SLIDE 12
David Askew

Persuasive Device #2

David Askew

Definition of persuasive device

(The persuasion of the audience by developing
the sense of urgency. )

Explanation:

A. Up to 85% off price off furniture, so people come

in and spend money on cheap furniture.
B. This screenshot from the commercial shows a
sale that is up to 85% off full price items. To show
a sense of urgency, so customers come and buy
furniture, so they can make money. They
persuade the audience with high percentages off
so more people come and buy their furniture. The
Dump makes high sale rates, to make sure they
receive customers, they also make, up to in
small font, to make customers think that
everything is going to be 85% off.
SLIDE 13
David Askew

LOGOS
Logos is persuading an audience by using facts and data to
support the speaker's claim.

SLIDE 13

Shanaiya

LOGOS: FEED THE

CHILDREN
Speaker:
- A Narrator
Occassion:
- Save a child
Audience:
- Everyone all over the world
Purpose:
- To save hungry children
Tone:
- Sad and somber

URL https://www.youtube.com/watch?v=bA6dSEyKOvo
SLIDE 14
Shanaiya

LOGOS: SAVE THE ANIMALS

Speaker:
- Sarah McLachlan
Occassion:
- no occassion.
Audience:
- Everyone all over the world
Purpose:
- To save an animal from abuse and
suffering
Tone:
- straightforward, strong, and somber

URL
https://youtu.be/IO9d2PpP7tQ

SLIDE 16
Shanaiya

LOGOS
Explanation:
A. This is an example of logos because its
using facts to persuade the viewers. Its
using a scientific fact from most likely a
survey or sitics.
B. The video was successful in persuading
the viewers because many animals were
adopted and given new homes. Other
animals were taken out of bad homes and
put in domestic homes. People watching
the commercial call the hotline to donate
and find out other ways the can help.
Animals have rights to , and a dog is
mans best friend, why not save them.
SLIDE 17
Shanaiya

David Askew
David Askew

Satire: The iPhone 5

Speaker:
- Apple employees
Occassion:
- New iPhone coming out
Audience:
- Specific Target Audience: Apple
product buyers
Purpose:
- Wants the audience to know that a
new iPhone is coming it out and it
became bigger.
Tone:
- Serious and Funny

URL

https://youtube/XNBP18nrRdw

SLIDE 18
David Askew

David Askew

Satire
Definition of satire

A technique to expose, critique, and condemn foolishness and

corruption of an individual or society in a humorous, ironic, or
exaggerated manner. The purpose is to improve humanity by
criticizing it.

SLIDE 19
David Askew

David Askew

Satire Example 1
(A technique to expose, critique, and condemn foolishness and corruption of an
individual or society in a humorous, ironic, or exaggerated manner. The purpose is
to improve humanity by criticizing it).

Explanation:

We have increased the

size of the display by
making it taller not
wider

A. Its making fun of Apples iPhone, by saying they are

increasing size of their phone tremendously. The scene
comments on how the iPhone's continuously gets
bigger.
B. Its shows a new phone that is coming out that was
greatly enlarged, to advise iPhone buyers that the
iPhone is continuously going to get bigger. They
exaggerated the size of the phone to criticize people,
since we use large phone that are the size of tablets.
Apple products are an important company in this
generation, and this generation is glued to technology.
They comment on how ridiculous we look while we use
such phones, to create the message that phone will
always get bigger and one they might become a
tremendous size. SLIDE 20
David Askew

David Askew

Satire Example 2
(A technique to expose, critique, and condemn foolishness and corruption of an
individual or society in a humorous, ironic, or exaggerated manner. The purpose is
to improve humanity by criticizing it).

Explanation:

A. It is a form of satire because it is showing that the new

iPhone is going to be the size of a measuring tape. It is
showing that you can do so much with this new iPhone,
which would be extremely helpful.
B. This commercial for the new iPhone is humorous, since
its making fun of the new iPhone. By saying that is
going to be as big as a tape measure, and that is it
going to be able to use for a lot of useful things. So
doing certain stuff is going to be more realistic then it
was on the previous iPhone. Taking pictures will be
much better, since youll be able to fit everything into the
picture.
SLIDE 21