.

SPRING SUMMER 2012

WAS BORN OUT OF

A DESIRE FOR A CHIC ALTERNATIVE TO TRADITIONAL
LOUNGEWEAR. ROOTED IN THE STYLE OF CLASSIC
PAJAMAS, THIS LINE OF LUXURY LOUNGEWEAR WAS
INSPIRED BY THE ICONIC IMAGES OF THE JET SET ON
HOLIDAY AND THE ROMANTIC IDEALS OF ESCAPE
THAT THEY EVOKE. BORROWING SHAPES FROM
CONVENTIONAL LINGERIE AND SLEEPWEAR SETS,
WE TAILORED THEM TO FIT A SLEEKER APPROACH
THAT EPITOMIZES REFINED EASE. THE PIAMITA
WOMAN IS SOMEONE WHOSE STYLE IS BASED

ON THE CLASSIC BUT IS SIMULTANEOUSLY PLAYFUL

AND UNIQUE.

SPRING SUMMER 2012.

CHRISTINA WEARS ISABELLA IN GIRASOL

ISABELLA
BORROWING

FROM

TRADITIONAL

NAN
MENS

CLASSIC STRAIGHT LEG PANT WITH AN ELASTIC

PAJAMA SHIRTS, THIS OXFORD SHIRT WITH A

WAIST, SIDE POCKETS AND A CLEAN TAILORED

FEMININE TWIST CAN BE WORN TUCKED IN OR

FIT.

OUT.
STRETCH DOUBLE GEORGETTE

STRETCH DOUBLE GEORGETTE

ERIN

NINA

A SCOOP NECK TANK SHIRT WITH AN OPEN

A SOPHISTICATED BERMUDA SHORT WITH

KEYHOLE IN THE BACK. AN INSTANT STAPLE,

FRONT POCKETS AND A CUFF DETAIL PERFECT

PERFECT FOR ANY OCCASION.

FOR DAY OR NIGHT.

REVERSE CHARMUESE

STRETCH DOUBLE GEORGETTE

PHOEBE
THE PERFECTLY FITTING JUMPSUIT FOR THOSE
WHO HAVE A PLAYFULLY CHIC SENSIBILITY.
REVERSE CHARMUESE

PEGGY

BETTIE

A RELAXED A-LINE BLOUSE WITH SLIGHT RUCH-

OUR FEMININE TAKE ON THE FLIRTY HOT PANT.

ING IN THE BACK.

REVERSE CHARMUESE

REVERSE CHARMUESE

DAISY

GRACE

INSPIRED BY 1920S DRESS, THIS SHIFT BLOUSE

A UNIVERSALLY FLATTERING CIGARETTE PANT

HAS BUTTONS RUNNING DOWN THE BACK,

WITH SIDE SEAM POCKETS AND A CUFF DETAIL

GIVING IT A SUBTLY SENSUAL APPEAL.

AT THE ANKLE.

REVERSE CHARMUESE

REVERSE CHARMUESE

KIKI
INSPIRED BY TRADITIONAL KIMONOS THIS
CAFTAN IS BOUND TO BE A WARDROBE STAPLE;
COMFORTABLE, EASY, AND ELEGANT.
SILK CHIFFON

ERIN

TALITHA

A SCOOP NECK TANK SHIRT WITH AN OPEN

SPORTING A SLOUCHY SILHOUETTE, THIS HAREM

KEYHOLE IN THE BACK. AN INSTANT STAPLE,

PANT EPITOMIZES BOHEMIAN LUXURY AT ITS

PERFECT FOR ANY OCCASION.

MOST COMFORTABLE.

REVERSE CHARMUESE

STRETCH DOUBLE GEORGETTE

EDIE
REMINISCENT OF 1960S MOD SILHOUETTES
THIS CLASSIC SHIFT IS TIMELESS.
REVERSE CHARMUESE

ERIN

BETTIE

A SCOOP NECK TANK SHIRT WITH AN OPEN

OUR FEMININE TAKE ON THE FLIRTY HOT PANT.

KEYHOLE IN THE BACK. AN INSTANT STAPLE,

PERFECT FOR ANY OCCASION.
REVERSE CHARMUESE

REVERSE CHARMUESE

CASSIA
BOUND TO BE AN INSTANT SUMMER STAPLE,
THIS TRAPEZE DRESS IS EFFORTLESS ELEGANCE.
REVERSE CHARMUESE

LUCILA CREWNECK

MARISA

THE IDEAL MIX OF A BLOUSE AND T-SHIRT IN

THIS WIDE LEG TROUSER WITH A DRAWSTRING

ONE. 100% SILK IN THE FRONT AND 100%

WAIST MAKES FOR A SLEEKER VERSION OF THE

VISCOSE IN THE BACK.

CLASSIC ATHLETIC PANT.

SILK CHARMUESE/VISCOSE

REVERSE SILK CHARMUESE

DAISY

MARISA

INSPIRED BY 1920S DRESS, THIS SHIFT BLOUSE

THIS WIDE LEG TROUSER WITH A DRAWSTRING

HAS BUTTONS RUNNING DOWN THE BACK,

WAIST MAKES FOR A SLEEKER VERSION OF THE

GIVING IT A SUBTLY SENSUAL APPEAL.

CLASSIC ATHLETIC PANT.

REVERSE CHARMUESE

REVERSE CHARMUESE

ISABELLA
BORROWING

FROM

TRADITIONAL

NINA
MENS

A SOPHISTICATED BERMUDA SHORT WITH

PAJAMA SHIRTS, THIS OXFORD SHIRT WITH A

FRONT POCKETS AND A CUFF DETAIL PERFECT

FEMININE TWIST CAN BE WORN TUCKED IN OR

FOR DAY OR NIGHT.

OUT.
STRETCH DOUBLE GEORGETTE

STRETCH DOUBLE GEORGETTE

ZELDA
TRANSITIONING EASILY FROM DAY TO NIGHT
THIS MAXI DRESS IS THE PERFECT CHOICE FOR
SUMMER.
CREPE DE CHINE

SUMMER 2012 COLLECTION SHAPES

PTTANK

ISABELLA

DAISY

PEGGY

ERIN

LUCILA TEE

LUCILA TANK

EDIE

CASSIA

ZITA

ZELDA

KIKI

PHOEBE

NAN

GRACE

MARISA

TALITHA

NINA

BETTIE

PTSLEEVELESS

PT SCOOP S/S

PT SCOOP L/S

PT CREW S/S

PT CREW 3/4

PT CREW L/S

SPRING 2012 COLORS AN D P R I NTS

CADENA

MARBELLA

LAMU

RIO

PORTOFINO

IBIZA

NYC

JAIPUR

MONACO

ABANICO

GIRASOL

PIPAGE

CAFE

PIAMITA

WAS THE BRAINCHILD OF CECILIA DE SOLA AND

KARLA MARTINEZ WHO NOTICED A GAP IN THE MARKETPLACE FOR

LOUNGEWEAR OPTIONS THAT WERE AS FLATTERING AS THEY WERE
COMFORTABLE, WHILE ALSO LOOKING SOPHISTICATED AND POLISHED.
RECRUITING THEIR FRIEND LUIZA LEITAO, WHOSE BACKGROUND WAS IN
PRODUCTION, THEY DECIDED TO MAKE THEIR OWN AND INTRODUCED
THEIR FIRST COLLECTION IN MAY 2011.

CECILIA DE SOLA: WAS BORN IN EL SALVADOR AND GREW UP BETWEEN

THE UNITED STATES, CENTRAL AMERICA, AND EUROPE. SHE WORKED
FOR MARIE CLAIRE AND VANITY FAIR MAGAZINES BEFORE SHE BEGAN
DESIGNING JEWELRY AND WORKING FOR VARIOUS HOUSES INCLUDING
GIOVANE PIRANESI, GARRARD, AND SLANE & SLANE. CECILIA CURRENTLY
RESIDES IN SANTIAGO, CHILE.

KARLA MARTINEZ GREW UP IN EL PASO, TEXAS AND HAS BEEN LIVING

IN NEW YORK CITY FOR THE LAST 12 YEARS. SHE HAS WORKED FOR
AMERICAN VOGUE, THE NEW YORK TIMES, INTERVIEW MAGAZINE, AND
CURRENTLY FOR W MAGAZINE AS MARKET & ACCESSORIES DIRECTOR.

LUIZA LEITAO: HAILS FROM SAO PAULO, BRAZIL. SHE STUDIED FASHION
BUSINESS AT FIT IN NEW YORK AND WORKED AS A PRODUCTION MANAGER
AND AS PART OF THE DESIGN TEAM FOR SAO PAULOS FAMOUS LUXURY
DEPARTMENT STORE DASLU BEFORE MOVING TO CHILE FIVE YEARS AGO
WHERE SHE CURRENTLY RESIDES.

PHOTOGRAPHY: NICOLAS KERN

NICOLAS.KERN@GMAIL.COM
STYLING: KAREN KAISER
KARENKAISER@MAC.COM
HAIR: RUTGER AT STREETERS
MAKEUP: SIL BRUINSMA AT STREETERS
MODEL: CHRISTINA KRUSE

PRESS RELATIONS
WETHERLY FASHION GROUP LAURIE HUGILL
+ 1 212 966 6467
LAURIE@WETHERLYFASHIONGROUP.COM
SALES
SEEDHOUSE ELLEN CAREY
487 WEST 22 STREET NEW YORK, NY 10011
+ 1 646 336 7333 SEED@SEEDINC.NET
INQUIRES
PIAMITA LIMITED CECILIA DE SOLA
+ 56 9 8223 2223 + 1 917 362 2440
STUDIO@PIAMITA.COM