1.

Within Happy Dogs Ranch, what written documents do you write

(homepage, emails, reviews, policies, contracts, invoices)?
2. How would you describe your writing process? For example when
brainstorming do you need to visualize your ideas? (Jot down
notes, draw a picture etc.)
3. How often do you find yourself writing, work related
documents?
4. What do you consider your most important/valuable/crucial type
of written type of document to be in your profession?
5. As a self-promotion strategy and small business owner, your
homepage needs to showcase your skills and brand; what type of
format or layout would you say your homepage is and why?
(Chronological, formal or informal, creative, info-graphic?
6. Who is your targeted audience? And what type of message are
you trying to convey/persuade to the audience?
7. In writing, intended audience is important. How do you change
your writing style for different audiences? (for example an emails
to different customers/guests)
8. The tone in a written composition is kind of like an attitude a
writer has towards a subject or audience, how would you
describe your tone? (Formal or informal, serious, comical,
relaxed) and why?
9. How would you describe yourself as a writer?
10.
How much of your writing consists of an argument/
persuasion?
11.
What medium of writing do you find yourself using the
most? (Computer, pen and paper, phone)
12.
What do you think the pictures contribute to your
homepage?

13.
Tell me about how you came up with the name of your
business?
14.
What do you think the logo says about your business? Is
there a story behind it?
15.
If you are familiar with persuasion techniques like ethos,
pathos, logos, do you use any of them?
- For example do you use credibility (ethos) in your writing?
- Do you use emotional appeals (pathos) like personal/relatable
stories in your writing? In other words do you try to appeal to
peoples emotions?
- Or do you use logic (logos) in your writing?