Research Proposal

To: BBC ONE

From: Ben Delaney and Reagan mccarthy
Date: 14/11/14
Subject: Research Proposal
Proposed Research Topic:
What is the purpose of television idents? The purpose of television idents is
to make the organisation a well-established one and so the public can
recognise the organisations logo and ident as soon as they see it. The idents
should always suit into the ethos and identity of the company. If they
manage to achieve this, the ident will always be more successful as the
ones who dont. Companies use idents to advertise the programmes that are
being aired on their channel, they are very effective for the business
because people will be able to identify the company just from the log, if this
happens then the ident has done its job very effectively.
To what extent does the design impact on the target audience? The design is
the most important aspect of an ident, the images used, colours and the
design (colours/design) should link in with the ethos of the channel and what
kind of programmes is shown. The company ethos is to ensure the public
receive a good level of entertainment, information and education.
Purposes:
My partner and I will be designing a television ident for the BBC. We hope to
accomplish a successful ident that involves colours, which are associated
with BBC, the ethos of the channel (creating a ident which links in with the
ethos) by creating a channel that informs and entertains the public so they
chose to watch BBC instead of other channels, e.g. ITV and Channel4.
Background:
The purpose of the proposed research is to ensure we make a successful
and interesting ident for the public to watch. The context of the proposed
context will give us the exact information we need, if we successfully record
all the right information then we should be able to make a successful and
interesting ident. Another purpose of any research we do is to determine
what extra information we should get rid of and what information we should
keep In order to ensure there is know confusion and to ensure the ident is a
interesting one. Current idents are very successful as BBC are one of the
most successful one which makes it harder to create ident that will catch the
eye of the public once again. [Describe the context of the proposed
research, making it clear how this context will allow you to accomplish your
stated purposes] (Discuss channel identity/ethos/target audience + current
idents what do you already know?)
Scope:
[Describe such things as the time you will invest, when the field work
(Survey + focus group) will take place, the number of participants (10-20
from target audience sample), and the number of interviews (10) you will
conduct]
Method:

[Describe in detail the steps you will take in attempting to answer your
research question]
(Survey/Interviews/Focus Groups/Online research/Analysing existing idents)
Timetable:
Prepare proposal by:
Complete literature review
Complete fieldwork by
Complete analysis by
Give presentation on
Complete final report by
Limitations:
[Describe conditions beyond your control that place restrictions on what you
can do and the conclusions you may be able to draw](Online information
about channel you dont actually work for them and audience samples
for survey/focus group/interview is restricted to RWS discuss how you can
make sample FAIR)
References
[List all references cited that are not on the course reading list]
Unit 3

Merit

Distinction

Explain the nature and

purposes of research in the
creative media industries
with detailed examples and
with generally correct use of
subject terminology

Comprehensively explain the

nature and purposes of
research in the creative
media industries with
elucidated examples and
consistently using subject
terminology correctly