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Demand

forecasting
Its importance and
uncertainities

Importance
Crucial to supplier, manufacturer or retailer.
Business decisions.
Planning for future finished goods.
Accurate demand forecasts lead to efficient

operations and high levels of customer


service.
Improve quality & effectiveness of product.

Uncertainities
Demand forecasts are subject to error and

uncertainty which arise from three different


sources:
1. Data about past and present market.
2. Methods of forecasting.
3. Environment change.

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