U.

S compenanies go calling in china

global trade agreements
general agreements on tariffs and trade
european economic community

COMPANIES INVOLVED IN GLOBAL TRADE AND MARKETING

small businesses and the global marketplace
assessing environmental conditions
economic faktors
cultural factors
political legal conditions
ENTERING AND OPERATING IN THE WORLD ARENA
exporting
licensing
joint ventures
direct ownership
TAILORING THE MARKETING MIX FOR GLOBAL MARKETS
product
place
promotion
price