PHIU KHO ST

Vv nh gi cht lng dch v bn l siu th in my Trn Anh ti H Ni

a im kho st:.
Tn kho st vin:..
Tn khch hng:.Tel:.
Xin cho qu khch hng!
Nhm hng ti mc tiu nng cao cht lng dch v bn l ti h thng siu th
in my Trn Anh, tc gi nghin cu ti Pht trin cht lng dch v bn l
siu th in my Trn Anh. ti trn c thc hin vi mc ch nghin cu, khng
nhm mc ch kinh doanh. Knh mong Anh/Ch dnh cht thi gian tr li nhng cu
hi sau y. Tt c cu tr li ca Qu v s l thng tin hu ch cho nghin cu. Tc gi
xin cam kt tt c nhng thng tin do Anh/Ch cung cp s c bo mt. V vy, thng
tin c nhn ca Anh/Ch s khng xut hin trong bo co kt qu nghin cu.
Vi tt c cc cu hi, Anh/Ch hy tr li bng cch tch vo 1 duy nht tng
ng vi s la chn ca mnh hoc in thm thng tin.
Phn 1: Thng tin chung
Q1: Vui lng cho bit thng tin c nhn ca Anh/Ch:
- Gii tnh: Nam
N
Khc
- Tui:
< 25 tui
25 40 tui
41 55 tui
- Thu nhp bnh qun trn thng
Di 5 triu
T 5 di 10 triu
T 10 di 20 triu
Trn 20 triu
Q2: Anh/Ch thng i siu th in my .... ln/nm.

> 55 tui

Phn 2: Thng tin nh gi

Tr li bng cch tch vo tng ng la chn ca Hon Khng Bnh ng Hon
Anh/Ch
ton
ng thng

ton
Hon ton khng ng vi cu pht biu: Chn s khng

/trung
ng
1
ng
lp

Hon ton ng vi cu pht biu: Chn s 5

(1)
(2)
(3)
(4)
(5)
ng vi cc mc khc nhau chn 2,3,4 tng ng
Q3: Anh/Ch hy nh gi cht lng dch v ca siu th in my Trn Anh m Anh/Ch ang
mua hng theo cc tiu ch sau:

Cht lng hng ho

1
Lun c sn hng ha phc v nhu cu khch hng
2
C nhiu mt hng la chn
3
Cp nht nhiu hng ho mi c cng ngh hin i
4
Hng ho c nhn mc, xut x r rng
5
Cht lng hng ho ng tin cy
6
Hng ha ca cc thng hiu uy tn
Tnh hu hnh
7
m nhc v nh sng trong siu th tt
8
Siu th sp xp, b tr hp l to s thun tin cho
khch hng tm kim hng ho
9
Bng ch dn hng ho r rng
10
Thng tin ch gii v sn phm c trnh by y
, chi tit
11
Quy, k t thit k thun tin
12
Li i gia cc gian hng rng ri
13
Khng gian siu th rng ri, thong mt
14
Thit b thanh ton hin i
15
Bi gi xe rng ri
16
D dng nhn bit thng tin v cc mt hng ang
khuyn mi
Nhn vin
17
Trang phc gn gng, lch thip
18
Lun sn sng phc v
19
Tc phong phc v nhanh nhn
20
Nhn vin rt vui v, thn thin
21
Tn tnh gii p nhng thc mc ca khch hng
22
C kin thc tr li cc cu hi ca khch hng
23
Hnh vi ca nhn vin (t vn, hi p ) to s
tin tng cho khch hng
Chnh sch bn hng
24
C nhiu chng trnh khuyn mi
25
Dch v vn chuyn, lp t ti nh rt thun tin
cho khch hng
26
Thi gian vn chuyn, lp t nhanh chng
27
C nhiu knh tip nhn v phn hi khiu ni
28
Lun kp thi gii quyt khiu ni ca khch hng
29
Sn sng nhn, i hoc tr li hng
30
Ch bo hnh/bo tr sn phm tt
31
Dch v chm sc khch hng (chc mng sinh

1
1
1
1
1
1

2
2
2
2
2
2

3
3
3
3
3
3

4
4
4
4
4
4

5
5
5
5
5
5

1
1

2
2

3
3

4
4

5
5

1
1

2
2

3
3

4
4

5
5

1
1
1
1
1
1

2
2
2
2
2
2

3
3
3
3
3
3

4
4
4
4
4
4

5
5
5
5
5
5

1
1
1
1
1
1
1

2
2
2
2
2
2
2

3
3
3
3
3
3
3

4
4
4
4
4
4
4

5
5
5
5
5
5
5

1
1

2
2

3
3

4
4

5
5

1
1
1
1
1
1

2
2
2
2
2
2

3
3
3
3
3
3

4
4
4
4
4
4

5
5
5
5
5
5

nht, thng bo chng trnh khuyn mi ) chu

o
An ton siu th
32
H thng phng chy cha chy tt, c trang b
khp ni
33
Li thot him r rng
34
Khng lo b mt cp ti sn, tin bc
Q4: Anh/Ch hon ton hi lng v cht lng ca hng
ha
Q5: Anh/Ch hon ton hi lng v c s vt cht v cch
b tr ca siu th
Q6: Anh/Ch hon ton hi lng v nhn vin ca siu th
Q7: Anh/Ch hon ton hi lng v chnh sch bn hng
ca siu th
Q8: Anh/Ch hon ton hi lng v an ton siu th
Q9: Anh/Ch hon ton hi lng v cht lng dch v
bn hng ca siu th
Q10: Anh/Ch s tip tc i mua sm ti siu th vo ln
sau
Q11: Anh/Ch s gii thiu cho mi ngi v siu th v
cc dch v siu th cung cp

1
1
1

2
2
2

3
3
3

4
4
4

5
5
5

1
1

2
2

3
3

4
4

5
5

1
1

2
2

3
3

4
4

5
5

Q12: Anh/Ch quan tm tiu ch no nht khi la chn siu th in my mua sm:
C v tr thun li
Nhn vin phc v nhit tnh
C nhiu hng ho
c nhiu bn b gii thiu
Hng ho m bo cht lng
C nhiu dch v i km
Gi c hp l
C nhiu chng trnh khuyn mi
Ch bo hnh tt
C danh ting tt trong lnh vc siu th in my
Khc:

Chn thnh cm n Qu v dnh thi gian cho phiu kho st ca chng ti.
Knh chc Qu v sc kho, hnh phc v thnh t!