tice of the Bresinent ofthe Phiipnines MOVIE & TELEVISION REVIEW & CLASSIFICATION BOARD IMTRCB Building, No. 18 Tintog Avenue, Quezon City MTRCB ‘ol No: (2) 376-7380 Pax No (02) 3467879 Email mindmtec.gov.ph MEMORANDUM CIRCULAR NO. 04-2013 To ALL TELEVISION NETWORKS, FILM PRODUCERS, BLOCK TIMERS, AND OTHER MEDIA-CONTENT PROVIDERS From: MTRCB CHAIRPERSON Subject GENDER & DEVELOPMENT PROGRAM Date 11 Apsil 2013, WHEREAS, Section 14, Article II ofthe Philippine Constitution provides thatthe State recognizes the role of women in nation-building, and shall ensure the fundamental equality before the aw of women and men. WHEREAS, Section 16, Chapter 4 of Republic Act No. 9710, otherwise known as the Magna Carta of Women, on ‘Nortdisriminatory and Now-deregatory Portrayal of Women in Media and Film,” provides, among others, that the State shall ‘endeavor to rise the consciousness of the general public in recognizing the dignity of women and the cole and contribution of women in the family, community, and the society through the strategic use of mass media, Te shall require all media organizations and corporations to integrate into their human resource development components regular training on gender equality and gender-based discrimination, create and use gender equality guidelines in all fspects of management, training, production, information, dissemination, communication, and programming with the cooperation of all schools of journalism, information, and communication, as well as the national media federations and associations. WHEREAS, the Movie and ‘Television Review and Classification Board is mandated by law to adopt Gender Mainstreaming as a strategy for implementing the Magna Carta of Women, and in this connection, to promote women's human fights and dliminate gender discrimination in its systems, structures, policies, programs, processes, and procedures. WHEREAS, Presidential Dectee No. 1986 encourages the participation of the leaders of the various sectors of the movie and television industry to observeself regulation in the conduet of their vital ole in bringing communication and information to the public, consistent with theie primary responsibilies under the law, the Magna Carta’ of Women in particular, and in their respective congressional broadcast franchisees, whenever applicable. WHEREAS, Section (g) of the Memorandum of Understanding on the Portrayal of Women in Media and Fiim, dated 28 Masch 2012, executed by and between the Board and several networks and entertainment outfits, provides that grantees of congressional broadcast franchise, as part of their corporate social responsibility, shall protect women against discrimination in media portrayal, develop positive images of women and men and eliminate stereotypes and ‘discrimination, and use gender sensitive language and images on television programs and films. NOW, THEREFORE, pursuant to the Board’s power to inspect all public exhibitions of motion pictures, and in the light of its authority to exercise such powers and functions as may be necessary or incidental ro the falfillment of is mandate (§ 13 in relation to § 3(8), P.D. No. 1986), it is hereby directed, as follows: 1) Further to the “Best Practices” policies and measures adopted by the ‘Board on all matters pertaining to the movie and television industry, all television networks, film producers, block timers, and other media- content providers are directed to submit to the Board their respective Gender and Development Programs so that the Board will be properly guided in all of its actions when dealing with the regulated entity that is confronted by women’s and children’s issue. The GAD Program shall be submitted to the Board within thirty (30) days from 15 Apsil 2013, unless, a different date of submission of such progsam is requited tunder any adjudication before the Board. 2) In designing a GAD Program, it is advised to give emphasis and importance on Gender Mainstreaming, that is, the strategy for making women’s as well as men's concems and experiences an integral dimension of the design, implementation, monitoring, and evaluation ‘of policies and programs in all areas and at all levels of the company. 3) To strengthen the line of communication between the Board and the regulated entity, and for an expeditious and less adversarial means of resolving women’s and children’s issues, there should be appointed ‘decorum officer ot gender focal person in the regulated entity who will Supervise the design, implementation, monitoring, reporting, and evaluation of GAD policies within theit company and of whom the4 5) Board shall directly communicate with when confronted with women’s and children’s issues. ‘The gender focal person shall ideally hold the position of a senior management position that can command the formulation and execution of GAD policies and that can bind and commit the regulated entity to its dealings with the Board. All concerned entities shall submit to the Board, no later than 30 April 2013, the name, designation and the contact numbers of their respective gender focal persons; provided that if the entity is a corporation, it shall submit a valid board resolution, with accompanying Special Power of Attorney, embodying the authority of the designated gender focal persons. Please be guided accordingly. ng sn fn 203