APPROVED LIST OF MANAGEMENT RESEARCH PROJECTS FOR BBA

VI SEM
Marketing Management
Sr.No.Title of the topic1.A Critical evaluation of consumer Behavior w.r.t a
consumer goods2.A study of Sales Promotion Strategies of a specific
product3.Distribution Management of a company4.An empirical study of Product
lines of a family Brand5.A study of Product diversification6.Brand extension :An
analytical analysis7.A study of consumers perception towards shopping
Malls8.Analysis of market Potential of a product9.A comparative analysis of
existing brands of a specific product.10.Buying behavior w.r.t. Life Insurance :A
study11.Role of Print and Electronic media in positioning of a product.12.A study of
Target Market w.r.t. a specific product13.A study on retail marketing
of products14.Merchandising practices of showrooms. A study15.Analysis of
marketing of Insurance sector16.E-marketing. A study17.A comparative study of
U.S.Ps of similar products18.A study of sales Budget19.A study of Market
segmentation w.r.t a specific product.20.A Comparative study of after sales services
of electronic goods.