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Company: Amul

Project: A comparative study on sales promotion of ice-cream brands

& formulation of advertising strategies for Amul
Project Deliverables:
Visibility initiatives been taken by different ice cream brands.
Recommendations for improving the visibility of Amul ice
creams for customers as well as retailers & distributors.
Competitors analysis vis-a-vis different Ice cream brands.
Data collection using Likert scale questionnaire for research
and analysis
Analysis and recommendations:
Different statistical techniques to be used to analyze data
from the point of a consumer, retailer & distributor
Recommendations to be made based upon the results from
the analysis of the gathered data