You are on page 1of 1

Company: Amul

Project: A comparative study on sales promotion of ice-cream brands


& formulation of advertising strategies for Amul
Project Deliverables:
Visibility initiatives been taken by different ice cream brands.
Recommendations for improving the visibility of Amul ice
creams for customers as well as retailers & distributors.
Methodology:
Competitors analysis vis-a-vis different Ice cream brands.
Data collection using Likert scale questionnaire for research
and analysis
Analysis and recommendations:
Different statistical techniques to be used to analyze data
from the point of a consumer, retailer & distributor
Recommendations to be made based upon the results from
the analysis of the gathered data