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D. in Philology Research Inshtute of Linguistics, Russian Acadenp of Seiences, Moscow ‘erash@S@yandexri a ee pe Inthe age of the mashebing company the tet consunes, needs of which mst be sted, sin the cen ofthe theory of tans Athan ‘fe necennty for efecd of tous etapa oh gma, te nena fare smpletaner of he meeting of he xt canbe these needs’ On te bass of conrunesy eds he typology ofthe text end bala competences, concrete decisions te inde to provide cent cnenfed tanaation in acordasce walk the regusemients of age ofthe malting conn Key words and phrases: cient-oniented translation, cient-oriented theory of translation; tanslation as an at; age of the mazketing company, consumer of translation; impede development