Ryan Hohman

rrhohman@gmail.com | linkedin.com/in/ryanhohman

805 Bobcat Avenue, Suite 314, Columbus, OH 43212

419.934.0080

Senior web producer and product marketing leader with strong technical skills and an entrepreneurial spirit.

Core Competencies
-Product Marketing
-Content Strategy
-User Experience

-Web Production
-Web Operations
-Project Management

-Lean Startup
-JIRA
-Confluence

-CMS
-Copy Writing
-Analytics Software

-Social Media
-SEO
-Photoshop

Professional Experience
Tween Brands, Columbus, OH
July 2014 Present
Senior Web Producer, eCommerce Operations
Ensure the integrity of online systems and information through implementation and maintenance of
established system management practices, processes and controls.
Lead an integrated team in the development of all project documentation (project plans, statements of
work, etc.) and in collaboration with finance and other partners.
Develop and maintain business requirements for sites and interactive marketing campaigns.
Act as a primary liaison between project team, software development, and sustainment team to
document issues, monitor progress/resolution of reported issue, and manage delivery.
Coordinate long-term release schedule, monitor project pipeline, and contribute recommendations for
required assets and resources.
Manta Media, Inc., Columbus, OH
March 2013 April 2014
Product Marketing Manager
Member of companys first ever product innovation group. Developed team processes, created plans
and managed timelines for over 10 projects.
Led ideation sessions with core team and various cross-functional departments using Ash Mauryas
Running Lean methods to encourage continuous innovative thinking.
Conducted 100+ customer development interviews. Used data to validate assumptions, identify
customer segments, and write requirements for new products.
Launched a new photo uploads feature, which increased member engagement by 31%.
Optimized the email welcome series to drive adoption of the status update feature, resulting in a 9%
increase of new member posts.
DIRECTV, New York, NY
August 2011 March 2013
Producer, Digital Media Group
Created and managed comprehensive content strategies for key verticals across directv.com, mobile,
and set-top box.
Led Damages Season 5 digital campaign, the first of its kind for the company, involving video
streaming, a behind-the-scenes blog, and exclusive interviews with the shows stars. As a result,
ratings and online activity exceeded all internal expectations.
Conceived and executed DIRECTV Entertainment Blog, taking it from baseline marketing tool to a fullyrealized creative and editorial endeavor to drive brand awareness. Page views increased by 20%.
Directed multiple marketing campaigns for the launch of DIRECTVs online streaming service, a makeor-break new initiative for the company.
Spearheaded the launch of DIRECTV iPad Apps Live TV Streaming feature, increasing downloads and
adoption of the app.
Redesigned DIRECTV Adult Entertainment site and modified its multi-platform content strategy. The
changes increased movie purchases by 14% and new subscriptions by 6%.

MTV Networks, New York, NY

August 2006 August 2011
Associate Producer, VH1 Digital Production & Programming
Led web production and strategy for numerous shows including VH1 flagships: Basketball Wives, Love
& Hip Hop, Mob Wives, and Fantasia For Real.
Oversaw social media strategy, earning Basketball Wives the #1 ranking in Hollywood Reporters
survey charting the most social TV shows.
Identified opportunities to leak viral episodic sneak peeks of Mob Wives to partner sites to spur ratings,
which averaged 1.3 million weekly viewers.
Established new editorial direction for photo content on VH1.com. Identified opportunities to create
300+ themed-based photo galleries to support key franchises and optimize site traffic and revenue.
Transformed the VH1.com homepage, taking it from a seldom-updated page to a full-blown
entertainment news source with a defined content strategy. As a result, overall traffic increased by 20
million visitors, close to 20% over previous highs.
Key contributor to maturation of companys CMS. Trained and supported other department members to
streamline the content deployment process and ensure all technology and compliance guidelines were
followed.
Production Assistant, VH1 Digital Production & Programming
Assisted managing editor in all aspects of publishing editorial content on VH1.com, from generating
fresh ideas to production and launch.
Invented the community marketing campaign to promote the VH1 Rock Honors 2007 broadcast. The
Best Fan Site Contest had over 100 entrants and similar campaigns were used in conjunction with
recent tent-pole promotions.
Developed a custom online game, Hot or Not, to support on-air programming initiatives. The
popularity of the application resulted in over 3 million page views from 2007-2008.

Fun Things I Do In My Free Time

Cleveland Indians Blog #GOTRIBE
April 2011 Present
didthetribewinlastnight.com is a blog consisting of 12 staff writers covering the Cleveland Indians past,
present, and future.
Credentialed media members at every level of the Cleveland Indians organization.
Conducted over 100 player interviews in 2012-13 seasons.
Produced the digital retelling of the 1948 World Series Season (didthetribewinlastnight.com/1948).
Increased unique visitors by 49% in 2013.
Named 2012 "Best Local Blog" by Cleveland Magazine.
Chicken Wing Celebrity #WINGING
January 2011 Present
My 2011 new years resolution was to eat 2,011 chicken wings. The resolution went viral and received
national press. On December 21, 2011, I completed my meaty milestone with friends at my favorite
chicken wing joint in NYC. The event was filmed and featured on TIME.com (2011wings.com).
Featured in Bon Appetit, The New Yorker, TIME, Yahoo, CBC Television, Ireland News Talk and more.
Sponsored by Prilosec OTC.
Judged multiple wing festivals including the National Buffalo Wing Festival in Buffalo, NY.
Guest columnist for prestigious food outlets such as Zagat and Food Republic.
Organized and hosted a chicken wing charity event, raising $2,000 for prostate cancer research.

Education
Bowling Green State University, Bowling Green, OH
Bachelor of Science in Technology, Visual Communications

August 2006