Академический Документы
Профессиональный Документы
Культура Документы
Course Outline
Class: BBA VII Semester: Spring 2009
Course Code: Course Name: Entrepreneurship
Instructor Name: Nizar Noorali Session: Saturday
Class Timings: 3:00 pm to 6:00 pm Consultation: 6:00 pm to 6:30 pm
Contact Email: nizar.noorali@gmail.com Contact No: 0345-2003646
Course Objective:
Outcomes:
Grading Plan:
Session Topics
1. Introduction; Overview; Basic Definitions & Concepts of
Entrepreneurship
2. Entrepreneurial Insights
Nature
Role in Economic Development
Intrapreneurship
3. Starting a New Venture
New Ideas
Opportunity Recognition
Problem Solving
Product Planning & Development
e-Commerce & Business Start-up
4. 1st Hourly Examination
5. Business Plan Development
6. Marketing Plan
Industry Analysis & Market Research
The Marketing Mix
Preparation of the Marketing Plan
Technology & Marketing
7. Organizational and Financial Plan
Types of Ownerships
Budgeting
Analysis and Financial Statements
Financial Ratios
8. 2nd Hourly Examination
9. Financing the Venture
Sources of Capital
SME
10. Resource optimization, Profiling Entrepreneurs, Idea Generation
11. Expanding the Venture
Goal Setting – Vision
Penetration
Diversification
Five Forces Model
12. 3rd Hourly Examination
13. Ending a Venture – Exit Strategies, Venture Liquidation, Bankruptcy,
Listing Ventures, Going Public
14. Project Presentations
15. Project Presentations
16. Final Examination
Recommended Text:
Reference Reading:
Deadlines: