(A Division of Achievers Academy)

SUB: - SM
TIME: - 2 HRS

DATE: - 12/03/15
MARKS: 75

Q.1. a) Explain the various challenges to strategic management.

(7)

b) Enlist various advantages and disadvantages of SBU.

(8)

OR
c) Define strategic management. Explain the process of strategic management.

(7)

d) Explain the qualities of effective strategic leaders (strategist).

(8)

Q.2. a) Define corporate social responsibility. Explain with examples the CSR activities
undertaken in the banking and insurance sector.

(7)

b) Explain with examples the concept of SWOT analysis.

(8)

OR
c) How does the legal environment affect the business?

(7)

d) Explain with examples how banking sector has contributed towards the protection of the
ecological environment?
(8)
Q.3. a) Explain with examples the concept of mission and vision.

(7)

b) Explain the different types of goals that support the mission statement of the
organization.

(8)

OR
c) Write short notes on the following:
1. McKinsey 7-S Model

2. BCG Matrix

(15)
3. Vision

Q.4. a) What is meant by performance gap analysis? Explain its process.

(7)

b) Explain the various types of organizational structure that can be adopted by organization.
(8)
OR
c) Why is it necessary for organizations to have efficient budgetary control system?

(7)

d) List out the advantages and limitations of the performance gap analysis.

(8)

Q.5. a) Write short notes on any three of the following:

1. Corporate level strategy
4. Role of competition

2. Triple bottom line

(15)

3. Green marketing

5. Diversification
OR

b) Explain the different types of goals that support the mission statement of the
organization.

(7)

c) Distinguish between mission, vision and goals.

(8)

Prof. Agarwals Achievers Tutorial / TYBBI / SM

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