BCG & GE Matrix

SYBMS

Group Members
NAMES
Kajol Dave
Aditi Desai
Nidhi Desai
Bhoomi Dhakan
Neha Dhebe
Chirag Dodiya
Shrujal Doshi

BCG Matrix - Foundation

Developed by Bruce Henderson of
BCG Group in 1970s
Mainly used for Multi-product
companies
Consist of 4 cells
Most renowned business portfolio
analysis tool

BCG Matrix Quadrants of the

Question Marks
Matrix
New in the market
Dogs
No Demand/
Outdated

Stars
All time high
demand

Cash Cows
Revenue Generation

BCG Matrix McDonalds

Founded by: Richard and Maurice McDonald

Year: May 15, 1940
Industry: Fast food Restaurant
Operating in 119 countries and serving 68 Million
Customers Daily.

STRONG

BCG Matrix McDonalds in the

Matrix QUESTION STAR
MARK

Ratings: 4.5/5
Cost: 26RS

MEDIUM

Masala Grill

WEAK

McAloo Tikki

Ratings: 3/5
Cost: 45 RS

DOGS

CASH COWS

Mc Spicy Chicken

Mc Flurry

Ratings: 3/5
Cost:75 RS

Ratings: 3/5
Cost:67 RS

LOW

MEDIUM

MARKET SHARE

HIGH

GE Matrix

GE Matrix - Foundation
Developed by Mckinsey in 1970
Also Popular as Directional Policy Matrix
Consists of 9 cell matrix
Same as BCG Matrix Just Better

Zones of GE Matrix

GE Matrix - Google

Founded by: Larry Page & Sergey Brin

Founded in: Sept 4, 1998; Menlo Park, California
Industry: Internet Services
Operating Worldwide

GE Matrix Google in the Matrix

Green Zone Search engine

- Primary Google Product
- 70% of Market Share
- Similar Items: AdWords, Apps & YouTube.

Ratings: 5/5

GE Matrix Google in the Matrix

Yellow Zone Chromecast

- New Product in the Market
- Innovative product sold at affordable price
Cost: $35 in USA

Ratings: 4/5
According to Wall Street Journal and Current Users

GE Matrix Google in the Matrix

Red Zone Google Books

- Highly Competitive Market
- Competing against Amazon, which was primary
developed for book store.
- Similar items: Google TV & Groups

Ratings: 3/5

Comparison BCG vs. GE

BCG Matrix

GE Matrix

4 cells

9 cells

Relative Market Share and

Industry growth rate

Business Strength and Industry

Attractiveness

Single measure to assess

growth and market share

Multiple measures to assess

business strength and industry
attractiveness

Types of classification i.e. High

and Low

Classification i.e.
high/medium/low and
strong/average/weak

Has many limitations

Same as BCG Just Better

Conclusion