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Qualification
Student name
Assessor name
Dr. Indranil Bose
Date issued
Completion date
Assignment 1
Be able to design a marketing plan on the basis of data
compilation through appropriate marketing audit technique, by
overcoming the main barriers to marketing planning, including
Assignment title
Learning
Outcome
Learning
outcome
Assessment
Criteria
Be able to 1.1
compile
marketing 1.2
audits
1.3
LO1
1.4
LO2
Understand
the main
barriers to
marketing
planning
Submitted on
Review
changing
perspectives
in
marketing planning
Evaluate an organizations capability for
planning its future marketing activity
Examine techniques for organizational
auditing and for analysing external
factors that affect marketing planning
Carry out organizational auditing and
analysis of external factors that affect
marketing planning in a given situation
Task Evidence
no. (Page no)
1
2
2.1
2.2
Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully
acknowledged.
Student signature:
Date:
In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT
and DISTINCTION grades
Grade Descriptor
Indicative characteristic/s
Contextualisation
Please note that for unit assignments assessors should use these or other exemplar indicative characteristics for the individual grade
descriptors from Annexe C of the HN specification or any other relevant indicative characteristics for the particular assignment. The
indicative characteristic should then be contextualised. Only one indicative characteristic per grade descriptor, M2, M2, M3, D1, D2, D3 is
required.
Assignment brief
Assignment 1
Be able to design a marketing plan on the basis of data
compilation through appropriate marketing audit technique, by
overcoming the main barriers to marketing planning, including the
ethical challenges in the process.
Qualification
Start date
Deadline/hand-in
Assessor
Assignment title
Marketing Planning
ABC Group has started a fast food chain of restaurants in UAE covering all the
emirates and doing well for last five years. However, it has planned for expansion by
increasing number of its restaurant outlets in the country. The Dubai based group, has
hired you on a temporary one year contract as a marketing planner and a lot of
responsibilities have been bestowed upon you in terms of preparing of a complete
marketing plan for its steady growth and uninterrupted sustenance in the highly
competitive marketing environment in the country. As a marketing planner, you are
responsible for creating a strategy, which must show to the market that it is doing
something different and unique in terms of value creation for the customers. As a part
of designing the business operations and to effectively cope with the new challenges
faced in terms of marketing, the management of the group feels that it is imperative
to look into their existing marketing plan. You are supposed to highlight a carefully
designed marketing audit outputs, where the marketing strategies adopted by the
competitors in UAE market, the capabilities and limitations of ABC group, the
possibilities and threats in the existing market must be incorporated. In the process of
highlighting the future marketing initiatives as suggested in your report, barriers in
implementing such plan must be identified and analysed. Further, the report should
also be suggestive about the plans; you have thought to overcome such barriers. To
this end, you are required to prepare a report.
Preparation of a comprehensive report (word limit : Minimum 2000Maximum 3000)
Softcopy of the report should be submitted through turn-it-in and hard copy of the
same to be handed over to the lecturer on the due date.
Produce a report that can be used to explore the following:
Task 1: Analyse and highlight the changing perspectives of marketing, the restaurant should
take care for expansion and growth through structured observations.(This tasks provides the
evidence of Assessment criteria P1.1,M2)
Task 2: Highlight the detailed findings on organizational capability auditing in terms of its
expansion plan through thorough context analysis (This tasks provides the evidence of
assessment criteria of P1.2,M3)
Task 3: Examine techniques for organizational auditing and for analysing external factors that
might affect marketing planning in terms of its growth plan and Carry out the SWOT analysis
and PESTLE analysis that can effect marketing planning for the group (This tasks provides the
evidence of Assessment criteria P1.3 and Assessment criteria P1.4, M2)
Task 4: Evaluate the barriers the group may face in its expansion plan. (This tasks provides the
evidence Assessment Criteria of P. 2.1, M3) and prepare the strategy to overcome the barriers
to enable steady expansion of the organization (This tasks provides the evidence of Assessment
Criteria of P.2.2,M3 )
Task 5: Identify and explain in brief the strategies based on appropriate techniques / methods
in the task 1, task 2 and task 3(This task provides the evidence of Assess criteria of M2and M3)
Task 6: Critically evaluate the possibilities of organisational failure / loss, and explain how the
failure could have been avoided, by adopting appropriate marketing plan in the task 4, task 5
and task 6(D1, D2 and D3).
Following guidelines should be taken care of preparing the above report:
In case of any source is used, Harvard Referencing Style (HRS) and in-text
citation must be shown.
The report should have a cover page, a table of content, list of figures and
graphs with page numbers etc.
------------------------------------------------------------------------------------------------------------------------Sources of information (list books, websites, etc. useful for this assignment):
1) Harvard Business Review
2) California Management Review
3) SSRN.COM
Evidence
checklist
Task 1
Task 2
Task 3
Evidence
presented
Task 4
Task 5
Task 6
Report evaluating the barriers the group may face in its expansion plan
and prepare the strategy to overcome the barriers to enable steady
expansion of the organization
Report identifying and explain in brief the strategies based on
appropriate techniques / methods in the task 1, task 2 and task 3
Critically evaluate the possibilities of organisational failure / loss, and
explain how the failure could have been avoided, by adopting
appropriate marketing plan in the task 4, task 5 and task 6
Achievement Summary
Qualification
Unit Number and
title
Criteria
Reference
LO 1
Assessor name
Student name
Achieved?
(tick)
1.1
1.2
1.3
1.4
LO 2
2.1
2.2
Achieved?
(tick)
Grade descriptor
D3: Demonstrate
convergent/lateral /creative
thinking
Achieved?
(tick)
Assignment Feedback
Formative Feedback: Assessor to Student
Action Plan
Summative feedback
Assessor Signature
Date
Student Signature
Date