TEXAS FLEET OUTFITTERS

MANDEE
BLACKWELL

Table of Contents
Font and Color Palate.....4-5
Logo and Logotype......6-7
Advertisement..............8-9
Brochure..................10-14

2 - Brand Identity Guide

TEXAS FLEET
OUTFITTERS

Brand Identity Guide - 3

FONT FAMILY

TEXAS FLEET OUTFITTERS

Gurmukhi MN

TEXAS FLEET OUTFITTERS

Baskerville

TEXAS FLEET OUTFITTERS

Bleeding Cowboys

These fonts will be used to represent Texas Fleet Outfiitters. The

idea behind the company is to give a masculine yet sophisticated appearance to the brand. The Gurmukhi MN font will be used
for primarily body font because its easy on the eyes when in a
block body of text. The Baskerville semibold font will be used for
subheadings because its clean and distinct. The third font, Bleeding Cowboys, will be used for the headings and for anything that
needs to stand out.

COLOR PALETTE
PRIMARY COLORS

C: 31 M: 94 Y: 100 K: 42

C: 5 M: 2 Y: 5 K: 0

C: 0 M: 0 Y: 0 K: 100

R: 118 G: 31 B: 20

R: 238 G: 242 B: 238

R: 35 G: 31 B: 32

SECONDARY COLORS

C: 5 M: 0 Y: 4 K: 50

C: 5 M: 0 Y: 4 K: 92

R: 139 G: 146 B: 145

R: 54 G: 57 B: 57

The color palette I am using for my brand is just a replica of

certain colors that already associated with the Texas Fleet
Outfitters brand. I chose three colors for my primary colors
which are a blood shade of maroon, a clean white and a basic
black. These colors will be utilized the most because they are the
colors customers already identify with the brand. The secondary
colors are two different shades of grey. I chose these colors to
contrast my primary colors mainly in the logo and headline areas.

TEXAS FLEET
OUTFITTERS
OFFROAD
Logo

Logotype

Combination Logo/Logotype 1

Combination Logo/Logotype 2

6 - Brand Identity Guide

Combination Logo/Logotype 3

Combination Logo/Logotype 4

TEXAS FLEET OUTFITTERS OFFROAD

This Logo is a sister logo for the company Texas Fleet Outfitters, it is
the off-road side of the company. The overall look to this logo is exactly what I would picture an off-road logo to look like. We are trying
to appeal to the Millennial generation. The Bleeding Cowboys font is
a popular choice and a modern style, this gives the logo a rugged hip
look.
The gears are a representation on the mechanics that go into the
building of an off-road vehicle, but also have a double meaning combining the two different divisions of the company together.
The company abbreviation is TFO, I used it for the off-road company because it is short. Millennias like things abbreviated we see this
in everyday life like LOL and BRB. The abbreviation is also useful because if on a t-shirt or sticker it is easier to recognize.
Brand Identity Guide - 7

8 - Brand Identity Guide

TEXAS FLEET OUTFITTERS OFFROAD

In our advertisement Im appealing to the millineal generation. The

font in the advertisement is the
same font used in the TFO logo. The
Headline Need a Lift? is a play on
words. It is saying that they can give
you a ride, but we are meaning it as
a lift on your truck. The consumer
will feel an inside joke connection
with the company. The advertisement is simple but colorful. I used
my primary colors, but also added
the blue for flare. I know reverse
text is risky but in this case I think it
stands out nicely.

Brand Identity Guide - 9

TEXAS FLLET OUTFITTERS

Your description will go on this OFFROAD
page of the spread. Your description will go on this page of the
spread. Your description will go on this page of the spread. Your description will go on this page of
OSBORN
RD>BRYAN,
TX
the spread. 2930
Your description
will go on this
page of the spread. Your
description will go on this page
of the spread. Your description will go on this page of the spread. Your description will go on this
(979)-703-8747
page of the spread. Your description
will go on this page of the spread. Your description will go on
this page of the spread. Your description will go on this page of the spread. Your description will go
on this page of the spread.

NEED A LIFT?

10 - Brand Identity Guide

WE SPECIALZE IN
MAKEING YOUR RIDE
CUSTOM AND UNIQUE
FOR YOU!
-LIFTS
-ACCESORIES
- LED LIGHTS
-HALO HEADLIGHTS
-GRILL GUARDS
-HEADACHE RACKS
-LIGHT BARS
-EYEBROW DECALS
-WINDOW TINTING
... AND SO MUCH
MORE!

Brand Identity Guide - 11

12 - Brand Identity Guide

Brand Identity Guide - 13

WE GET IT RIGHT THE

FIRST TIME!

BROCHURE
In my brochure I decised to go
with a tri fold brocure. it has a cover and a back piece that when opening you open up the the facts about
the compny and what we offer. In
the pamplet it tells you some of the
products that TFO offers and some
photos of the work that has been
completed for happy customers.
The images add a better idea of the
work we can do not just words describing the products. The tri-fol is
also branded with the logo.
The first page is the page you will
see when you physically hold the
pamplet with the logo, address, and
phone number on top. The second
page is just so the back of the pamplet has a little flare.
14 - Brand Identity Guide

WE GOT YOUR BACK!