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Medium of Progress: to Genealogy of Technology Concept


Andrey G. Kuznetsov
Volgograd State University I
Department ofSocwlog).
Kandidatskaia (Sociology).
Reader.
andrey.kuznetsov.29@gmail.com

Abstract. Starting with the hypothesis that technology can be considered as the implicit
keyword of the language of mediaphilosophy, the article suggests a genealogy of the
concept. The genealogy of technology is discontinuous, marked with shifts in the
balance of forces and semantic entanglement of such notions as techne, technologia,
Technologie, Technik, technology. Special attention is paid to emergence of technology
as the keyword of cultural grammar of the West, and as deterministic concept located
at the center of the discourse on machines in 20th century.
Keywords: technology, language of mediaphilosophy, technological determinism,
Technologie, Techik, Johann Beckmann, Torstein Veblen.

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