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Plan
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Local Sellers as the Face of social initiatives such as Snapdeal Nagar with Handpumps installed for clean water.
Outreach program to reach out to new markets, new segments wholesalers, manufacturers, and retailers.
Crowdsource platform of sellers one person moderates, sellers share ideas/co-create. Let three sellers create a Durga Puja package.
Snapdeal.com virtual office for sellers with stationery printing, brochure design, pamphlet, visiting cards print. More time a seller spends
on Snapdeal platform more likelihood seller will get comfortable and use it actively.
Explain benefits of partnering with Snapdeal, demos, workshops, kiosks.
Mobilize the new seller enrolment as well as Revive inactive sellers on Snapdeal
Seller feedback work with finance, technology, sales and operations teams to refine the process and improve seller experience
Level field retailers w.r.t wholesalers
Cash advance, working capital to make to stuff to sell on Snapdeal
Transition management for new sellers
Mentorship from top performing sellers for new sellers, a seller knows the pain points of other seller better than anyone else.
Seller success stories, videos, content marketing to create top of mind brand recall value
Cutting edge Insights for sales team to serve sellers better
Create exciting collections: of gifts, hottest deals, or around a concept or theme. Buyers can purchase items right from seller collections, and
seller items may even be featured in others collections and shared via social media.
Marketing for sellers across the Lifecycle
a. Seller Acquisition In Person visit, sitting across the table, Display, Email, Seminars, Workshops, Community Events
b. Seller Engagement Personalized and Curated Recommendations, Seller of the month, Thailand package
c. Seller Growth Seller training and certification, most promising seller, help them grow further
d. Seller Governance Sexual wellness items guidelines, Indian flag usage guidelines, penalties for fake products, stolen items.
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BUILD SNAPDEAL BRAND AND CREATE TOP OF MIND BRAND RECALL VALUE
Work with advertising firms such as FCB Ulka, Lowe Lintas, Scarecrow Communications or Happy Creative Services to name a few. A MutliAgency partner setup is best suited. Work with Creative Team, Agency Producers and co-create right content to attract and engage suppliers.
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MAKE IN INDIA SELL ON SNAPDEAL - Mobilize manufacturers enrolment stirring the NATIONAL PRIDE EMOTION
CATCH THEM YOUNG - sell the dreams to wannabe entrepreneurs
WHOLESALERS Your warehouse just got bigger
BEYOND PINK - Target housewives and create aspiration among them to become an online seller
LADKA KYA KARTA HAI? Netpreneur hai - Make online selling respectable and fashionable like Alibaba created an aspirational brand
Netpreneur in China. Its a cool profession there now. *60% of present sellers on Alibaba started their first business on Alibaba.com 5
years ago
FLASH SALES AT ZERO COMMISSION FEES can occur anytime of the day
FIGHT AGAINTS FAKES - A Harman Kardon or a Diesel feels confident that brand will not be diluted
GET TIME TO DO THINGS THAT MATTER IN LIFE Take more work off sellers plate
A weekly TV serial that traces the stories of sellers. It could be tracking real sellers (reality program) or just a story. Will show what all is
going on in the life of the seller, how hes growing, what innovative methods he is adopting to increase his sales, whats working, what isnt,
how much his sales have become, how he is celebrating, etc. Just like there have been serials made on the life of doctors, civil servants,
faujis, air crew, etc. Snapdeal will be the proud sponsor.
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Discovery Identify goals and objectives, select strategies and tactics and set metrics and targets.
Want to reach 100,000 sellers by end of 2015, 80% of these actively using Snapdeal platform ( > 15 transactions per month)
Internet Business Analysis Market Segmentation, persona development and competitor analysis.
Types of Sellers, Technology Quotient, Capacity, Aspirations, what is Flipkart or Amazon doing to reach out to sellers
Build Who will execute and at what cost? Handle internally or hire an agency or consultant? Set up digital assets, social media profiles,
mobile apps.
Social Media, Articles, Events, Blogs, Webinars, Videos, Images, Content Calendars
Implement A cohesive and well organized launch.
Snapdeal.com website, Snapdeal mobile app, you tube videos and digital channels whisper as a synchronized single unit.
Measure and Manage results Determine which strategies work best and enhance those generating better positive ROI
How many sellers on boarded? How many sellers are trained? How many sellers have completed > 5 Transactions.
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Targeted
Indirect
Regional Events + PR
Cluster Dev. Program
Regional ATL
Sales Agents
Targeted Digital Marketing Brand Alliances/Database
Seller Referral
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Seller Acquisition
Approaches
Overall
Targets
National PR +ATL +
Content Mktg
Offline +Digital
Agents, Brands
Target
Seven Metros
Offline +Digital
Offline
Digital
Target
Agents, Brands
Offline
Digital
Target
Offline
Digital
115000
57%
80%
20%
0%
92000
23000
2000
8000
30000
15%
45%
35%
20%
13500
10500
2000
2550
6000
23000
11%
70%
30%
0%
16100
6900
3000
Seller referral
18000
9%
100%
0%
0%
18000
Selling Agents
9000
4%
0%
0%
100%
9000
Brand
Alliances/Forum
Alliances/Database
7000
3%
0%
0%
100%
7000
202000
139600
40400
22000
139600
40400
4000
13550
22000
69%
20%
11%
69%
20%
2%
7%
11%
Total
Total %age
100%
Type
Direct
Targeted
Category
National PR
Content Marketing
Brand Building
Seller Referral
Targets
120000
2000/live
Offline Events
Digital
Regional ATL
18400
138400
9200
31165
40365
Clusters (Agents)
Indirect
Non-Cluster Agents
Brand Alliances
Forum Alliances/Databases
Seller Marketing Budget
Catalog
Onborading Training
Onborading Partners
Total Budget
2000/live
25/call
6000
9200
4600
2300
22100
202000
202000
Q1
120
180
60
30
390
4014
1150
460
920
6544
Q2
Q3
Q4
34
50
56
60
0
37
500
74
175
111
75
148
22
30
0
28
58
333
30
61
167
20
82
0
6
9
3
2
30
45
15
8
42
63
21
11
42
63
21
11
66
109
162
162
22
36
58
84
92
221
304
304
322
1507
1260
1071
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How would you structure your team and what would be an indicative head
count
Head - B2B Marketing
North South East West Heads
SM - ATL & BTL M - Mar Research M - Trng & cert M - Digital Mktg
AM - ATL
Associate
AM - Trng & cert AM - Digital Mktg
AM - BTL
Associate
AM - Partnerships
SM2 - Content
Content Team
Agencies
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Talking Web Seamless listings from 800 Rs mobile for a dry fruits supplier in Rajasthan with poor computer skills.
1-Click - Virtual Mannequins or Virtual dressing rooms integrated with digital designs of Lucknowi Chicken Kurta Seller
Wrist size calculator for Fitness tracker supplier in Chandigarh Just take print, cut along and no wrong sizes shipped anymore
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Snapdeal Engage - Connecting the Offline purchases with the Online research a Shopper did at Snapdeal. Consider an Internet user,
Kumar browses Snapdeal.com to learn more about a digital camera. He is in a hurry and goes to local croma store and buys the same
camera. Snapdeal gets credit for this sale from Croma.
The Eyes and Ears - Category sales or Seller Acquisition teams are the eyes and ears. In Lucknow area Snapdeal doesnt have many
Electronics sellers?
Digital products in next 6-12 months becoming big people consuming a lot of content on smartphones and tablets including books,
music and movies.
Bhakti Items- A 5000 Cr INR p.a. category still missing from Indian E-commerce Scene.
Publishing simplified content (books, guides) for entrepreneur sellers who are thinking to start selling physical products online.
Snapdeal leading an eco-system where another million new sellers are created and I would love to ignite this motion by
writing 5-6 easy to read books, something like Selling the Top 20 Hot Best Selling Products On Snapdeal
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