Jolibee,

Mcdonalds, and
KFC

HISTORY

 In

the late 1940s, Dick and Mac McDonalds

pioneers of McDonalds were searching for a way
to improve their little drive-in restaurant in San
Bernardino, California, U.S.A.; they invented an
entirely new concept based upon speed service,
low prices, and big volumes.
Word of its success spread quickly, in 1952 they
had more than 300 franchising inquiries a month
from all over the country. Joining of Ray Kroc in
1954, and foundation of the company that evolved
into McDonalds Corporation was the major
turning point in the history of McDonalds.
McDonalds is now the largest and best-known
foodservice retailer.

 One

man operation
Starts in 1930 by Harland Sanders the founder of
KFC
Named as the dining area "Sanders Court & Cafe."
In 1939 "Sanders Court & Caf was rebuilt named
as KFC.
In 1960, 190 KFC franchisees and 400 franchise
units in the U.S. and Canada.

Cupola
Cupola

holds the master franchise rights to operate

KFC in Pakistan since1999.

 In

1975 Tony Tan and his brothers opened two ice

cream parlors in Manila, Philippines
In the same year they expanded their menu and
began offering quick meals
Soon they realized that their revenue is more from
the side orders
In 1978, Jollibee Food Corporation (JFC) is
formed

KFC

KFC
THEIR

CHICKEN(original recipe)
Many to choose from
Offers new good food from time to time
UNLIMITED GRAVY!(SOMETIMES THEY
DONT TASTE GOOD THOUGH)
Frequent waiting on ordered meals

MCDONALDS

MCDONALDS
So

many combo meals

Offers new good food from time to time
Affordable
Desserts
HAPPY MEAL(MOSTLY THE TOYS)
UNLIMITED GRAVY(THOUGHT AT TIMES IT CAN
BE JUST SOGGY GRAVY and that is not the
good kind)
Offer great breakfast meals and service like
morning newspapers
Quick service most of the time

JOLIBEE

JOLIBEE
Offers

the best gravy out of the three

Gives a pinoy feel and taste in their
meals
Offer great shakes and smoothies
They give a family feel kind of
atmosphere
They are conveniently located
Customer focus