ROBERT S H AWAII | Wa i ki ki Shel l Luau Show

Au gu st 3, 2015 | R ound 2

C ON TE NT S

ABOUT
GOAL
BRAND DEVELOPMENT
LOGO DIRECTIONS

A B OU T

WA I KI KI SH E L L
L U A U SH O W
The Waikki Shell Luau Show is a unique luau
show for family and guests. The luau show will
be inspired by Hawaii mythology and depict Hawaiis deep-rooted cultural beliefs. Guests will
leave with an entertaining experience of Hawaiian
culture.

ROBERTS HAWAII

| WAIKIKI SHELL

07.24.15

Round 1

G OA L

Develop a brand defining the Waikiki Shell

Luau Shows unique Hawaiian experience.

ROBERTS HAWAII

| WAIKIKI SHELL

07.24.15

Round 1

B R AN D D E VE L O P M E NT

B R A N D KE YW O R DS

ROBERTS HAWAII

| WAIKIKI SHELL

07.24.15

Round 1

HAWA IIA N
CULTURAL
M YTHOLOGY
ENTERTA INMENT
L UAU
FA MILY

B R A N D S T YL E S H E ET

H AWAIIAN C U LTURAL MYTHOLOGY ENTERTAI N M E N T L UA U FA M ILY

ROBERTS HAWAII

| WAIKIKI SHELL

07.24.15

Round 1

B R A N D S T YL E S H E ET

H AWAIIAN C U LTURAL MYTHOLOGY ENTERTAI N M E N T L UA U FA M ILY

ROBERTS HAWAII

| WAIKIKI SHELL

07.24.15

Round 1

B R A N D S T YL E S H E ET

H AWAIIAN C U LTURAL MYTHOLOGY ENTERTAI N M E N T L UA U FA M ILY

ROBERTS HAWAII

| WAIKIKI SHELL

07.24.15

Round 1

LO G O D I R EC T I O NS

D I R EC T I O N 1 . 0

A B OU T

SH E L L
WA IK IK I SH E L L

- The architectual design of the Waikiki Shell reflects the

Polynesian culture of Oahu.
CONC H S H E L L

- Blowing the conch shell, or pu, in ceremony symbolize the journey of the Ancient Hawaiians as well as your own journey in that
Eternal moment.
- Also symbolizes the first 4 Hawaiian male Gods. (Ku, Lono,
Kanloa, Kane)
- Blowing the Pu was used to communicate across the water between people on canoes to people on land to ask for permission
to enter.
ROBERTS HAWAII

| WAIKIKI SHELL

07.24.15

Round 1

S TY L E S H E E T

BE ACH HAWAI I WAI KI KI SHELL TROPI CAL C O M M UN IC AT IO N

ROBERTS HAWAII

| WAIKIKI SHELL

07.24.15

Round 1

S H EL L R E L AT E D L OGOS

ROBERTS HAWAII

| WAIKIKI SHELL

07.24.15

Round 1

D I R EC T I O N 2 . 0

A B OU T

P O LY NE SI A N
TR AD IT IO N A L L U A U

- Ancient Hawaiian luaus were feasts to celebrate reaching

significant life milestones, victory at war, the launching of
a new canoe or a great endeavor.
- They believed in celebrating these occasions with their
friends and families.
- Each food item held a special meaning and symbolized
goals participants hoped to achieve.

ROBERTS HAWAII

| WAIKIKI SHELL

07.24.15

Round 1

S TY L E S H E E T

HIS TORY CULTURAL ANCI ENT TRADI TI ONA L SYM BO L ISM

ROBERTS HAWAII

| WAIKIKI SHELL

07.24.15

Round 1

OTHE R P O LYN E S I AN LOGOS

ROBERTS HAWAII

| WAIKIKI SHELL

07.24.15

Round 1

D I R EC T I O N 3 . 0

A B OU T

H AWA I I A N MY T H O L O GY
PA PA A N D WA K E A

- Papa: Mother Earth and husband Wakea: Father Sky

- Believed to have given birth to the Hawaiian islands, the
people and all living things.
-Parents of first 4 Hawaiian demi-gods.
- Represents Hawaiian origin and creation
- Associated with all natural elements.

ROBERTS HAWAII

| WAIKIKI SHELL

07.24.15

Round 1

S TY L E S H E E T

MYTHOLOGICAL EARTH SKY NATURE NATUR A L E L E M E N TS

ROBERTS HAWAII

| WAIKIKI SHELL

07.24.15

Round 1

OTHE R N AT UR E L O GOS

ROBERTS HAWAII

| WAIKIKI SHELL

07.24.15

Round 1