Facts of the company

Arun Ice cream was an Ice cream maker & distributor company established by the person named R
Chandramogan, son of vegetable wholesaler from the south Indian state Tamilnadu. He was completely
inexperienced person and did not complete his college studies as he discontinued at very pre university
stage, but he had a strong urge to run the business and to succeed as a businessman. Initially he did not
know what the business to go for but after the suggestion given by his uncle he went for the ice cream
business. He started with a small premise in busy locality of Madras with which he got succeeded and
moved to three fold expansion in just second year of its commencement which was turned out and again
resumes to previous old premise! He continuously improved the quality of his product to meet the needs
of customers thus he captured the market of the hotels. Chandramogan was applying trial & error
method in his business! As Chandramogan was searching for niche market for his business he captured
the rest 5 % market of educational institution and shipyard chandlers about 95 % about 1975. Talking
about this 5 % market the rest 95 % market was occupied by other big banner competitor! He also
approached the district market of Tamilnadu completely ignored by competitor and captured the market
with the sound strategies! As his market for product grew up his sales were also taking place in high
proportion and became enough financially sound to payback the debts and to earn enough.
Chandramogan identified Pondicherry, Madurai, Kumbakonam, and Sivakasi as the potential market and
began advertising in such market to create brand awareness and to establish Arun as a strong brand, thus
he also captured these market because these markets were also ignored by the competitor. Initially he
started selling Ice cream in such area on ad hoc basis but then he gained the market and also the offer
from franchisee agent who was keen to invest in the Aruns franchisee, this lead to birth of franchisee
market of Arun Ice cream which was grown very