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  • Coffee Bean Market Segment

    Загружено:

    Tay Shing Yee
    2K просмотров3 страницы
    Coffee bean uses geographic and demographic segmentation to divide its market. Geographically, it is located near a major city square shopping mall and customs office. Demographically, it targets adults of middle to higher income, who make up about 50% of sales, with teenagers and the elderly as secondary targets.

    Исходное описание:

    the market segmentation of coffee bean and target audience.

    Оригинальное название

    coffee bean market segment

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    Coffee bean uses geographic and demographic segmentation to divide its market. Geographically, it is located near a major city square shopping mall and customs office. Demographically, it targets adults of middle to higher income, who make up about 50% of sales, with teenagers and the elderly as secondary targets.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    2K просмотров3 страницы

    Coffee Bean Market Segment

    Загружено:

    Tay Shing Yee
    Coffee bean uses geographic and demographic segmentation to divide its market. Geographically, it is located near a major city square shopping mall and customs office. Demographically, it targets adults of middle to higher income, who make up about 50% of sales, with teenagers and the elderly as secondary targets.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 3

    Segmentation and target market

    1. Coffee bean uses geographic segmentation


    dividing
    the
    market
    into
    different
    geographical units, such as states, countries
    and cities.
    Located:
    -City square shopping mall located in the
    main city
    -Near Customs, Immigration and Quarantine
    (CIQ)

    2. Coffee bean uses demographic


    segmentation divides the market into
    segments based on variables such as age,
    life-cycle stage, gender, income and

    Age and life-cycle stages


    -Teenager

    -Adult
    -Elderly
    -Kid

    Gender
    -Female
    -Male

    Income
    Middle and higher income

    Sales
    10%

    49%
    40%

    Targeting
    Adult

    Teenager

    Elderly

    Kid

    Main target
    Life-cycle: Adult
    Gender: Female and male

    Income: Middle and higher income ea


    Bring in about 50% of the sales

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