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  • History of Advertising in Images

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    simalaura
    120 просмотров33 страницы
    The document traces the history of advertising media from the first newspaper ad in 1704 and magazine ad in 1742. It highlights several innovations over time including the use of color, slogans and trademarks in print media. The development of radio brought new formats like informational, jingle and celebrity-endorsed ads. Television commercials evolved from sponsored programs to include demonstrations and ad-libbed pitches. More recent developments featured micro-targeting of consumers and proliferation of data online, moving advertising beyond product claims to the World Wide Web.

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    History of Advertising in Images

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    The document traces the history of advertising media from the first newspaper ad in 1704 and magazine ad in 1742. It highlights several innovations over time including the use of color, slogans and trademarks in print media. The development of radio brought new formats like informational, jingle and celebrity-endorsed ads. Television commercials evolved from sponsored programs to include demonstrations and ad-libbed pitches. More recent developments featured micro-targeting of consumers and proliferation of data online, moving advertising beyond product claims to the World Wide Web.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    120 просмотров33 страницы

    History of Advertising in Images

    Загружено:

    simalaura
    The document traces the history of advertising media from the first newspaper ad in 1704 and magazine ad in 1742. It highlights several innovations over time including the use of color, slogans and trademarks in print media. The development of radio brought new formats like informational, jingle and celebrity-endorsed ads. Television commercials evolved from sponsored programs to include demonstrations and ad-libbed pitches. More recent developments featured micro-targeting of consumers and proliferation of data online, moving advertising beyond product claims to the World Wide Web.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 33

    1704 - First Newspaper Ad

    1742 - First Magazine Ad

    1842 - (US) - First advertising agency


    1882 - Procter & Gamble Co.

    begins advertising Ivory soap ($11,000)

    1889 - (Canada) - First Canadian


    agency
    McKim -- sold newspaper space to

    advertisers

    MEDIA: NEWPAPERS AND


    MAGAZINES
    INNOVATIONS:

    Color

    Slogans and trademarks

    MEDIA: PRINT AND RADIO


    Consumer movement
    Books Upton Sinclairs The Jungle
    Laws

    INNOVATIONS (REACTION):
    Long copy
    Reasons why advertising
    Credible spokespeople

    EXAMPLES OF EARLY RADIO ADS:


    Mostly informational
    Brisk Toothpaste (1940s)
    Ting Pimple Cream (1950)

    MEDIA: PRINT, RADIO, BROADCAST TV


    Sponsored programs commercials
    INNOVATIONS (EXECUTION):
    Jingles
    Ad-libbed
    Program talent as spokespeople
    TV: demonstrations

    CELEBRITIES
    George Burns

    Bing Crosby

    Judy Garland

    Donna Reed

    1959

    1962

    EXAMPLES OF LATER RADIO ADS


    Jingles
    Tempo Cigarettes (early 1960s)
    Lucky beer (1963)
    Coke (next page)

    TELEVISION ADS
    Lucky Strike Cigarettes
    Marlboro Cigarettes
    Westinghouse Refrigerator
    Edsel Car (1958) [video]
    Coke - Hilltop (1971)
    Coke -- Mean Joe Green (1979)

    MEDIA: PRINT, RADIO,


    TV (BROADCAST, CABLE)
    Unique Selling Propositions (USPs)
    Positioning
    Brand equity
    Segmentation

    ADVERTISING ICONS

    MEDIA: PRINT, BROADCAST,


    INTERNET

    Proliferation of data sources

    Not focused on claims or products

    Micro-targeting

    World Wide Web

    Ads are the cave art of the


    twentieth century.

    Marshall McLuhan
    (professor)

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