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4) Distribution: Objections related to availability of prescribed medicines

For example, I prescribe your Vomiteb, Extrammune, Spasma but most of the times my patients
dont get them at right time. They have to search many chemists shops which costs more that the
cost of the actual medicine. I am fed up of getting my prescriptions bounced.
Summary
Objections are really opportunities to move the sales call beyond what the physician sees as a barrier.
They are the foundation upon which you can build a sale, because they give you insight into the needs
and concerns of others. With that information, you can show the physician how your product can meet
those needs. Combining the objection-handling model with your true knowledgeable personality will
result in better dialogue and stronger customer relationships!

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