Audience Analysis

Complete this form and bring

it to class for team review.

Name:
Presentation:

[Who will attend your presentation? List their names and positions]

Audience:

Your Goal:

[What concrete action/s do you want your audience to take as a result of your presentation? Whats your
objective?]
[Who decides whether to fulfill your goal? Name one audience member and research him/her. Does s/he
have any personal connection to your topic? What might shape how s/he receives your presentation?]

Decision
Maker:
[Imagine youre the decision maker at this presentation. What questions do you have about the topic?
Write down those questions, then consider which ones are most important. What information would you
want first? What information is optional? Number your questions to show these priorities.]

Audiences
Questions:

Possible
Resistance:

[What reasons could your decision maker have for saying no?]