Академический Документы
Профессиональный Документы
Культура Документы
CASE STUDY
GREYHOUND
Maryam Latif (1303)
Zonash Ghaffar (1413)
Anam Farooq (1414)
M.Fahad Tariq (1427)
INTRODUCTION
Greyhound Lines Inc. is the nation's largest intercity bus company, and
the only long-haul, nationwide provider of bus service in the United
States.
The company serves more than 2,600 urban and rural destinations in
the 48 contiguous states and Mexico.
1962:
Greyhound purchases Booth Leasing and becomes the largest
industrial leasing company in the world.
1970:
Strengths
Weaknesses
Opportunities
+3 -2.4+4.34=1.94
+2
+1
CA IS
-6 -5 -4 -3 -2 -1 +1 +2 +3 +5 +6
-1 Y-axis = FS + ES
-2 4+(-3.67)=0.33
-3
-4
-5
Competitive
Defensive -6
Boston Consulting Group Matrix
(BCG)
MARKET SHARE POSITION
HIGH LOW
STAR QUESTION MARKS
M
AR
AMEGOS
KE GREYHOUND
T
ER ICA NOS
AM
GR
O CASH COW DOGS
W
TH
Lady Greyhound
IE Matrix
IFE Total Weighted Score 2.70
EFE TOTAL WEIGHTED SCORE 2.65
i ii iii
High
3.0 – 4.0
GREYHOUND
3.0
iv V Vi
Medium
2.0 – 2.99
2.0
vii viii ix
Low
1.0 – 1.99
1.0
Grand Strategy Matrix
Rapid market growth
Quadrant ii Quadrant i
GREYHOUND
Weaknesses
Partnership 0.10 - - - -
Threats