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LOGO
TA G L I N E
Our tagline, change the outcome, is a piece of art and a registered trademark and cannot be altered. The tagline is presented
as a lockup with the logo or separated as a graphic element.
The tagline follows the same depiction conditions as stated
above for the the logo.
C O L O R PA L E T T E
Primary Color Palette
PMS
PMS
PMS
PMS
PMS
PMS
PMS
PMS
300
123
144
200
377
3272
2995
259
SHADES
NEUTRALS
PMS
PMS
PMS
PMS
PMS
PMS
PMS
PMS
PMS
PMS
PMS
PMS
PMS
PMS
PMS
PMS
7402
721
699
5777
7472
2905
7437
1245
154
188
378
322
7462
2627
Cool
Gray 9
Warm
Gray 9
Please refer to the complete Brand Standards document for further detail regarding the brand color palette. Follow the Pantone Color Bridge
breakdowns for CMYK process color (PC) values for all palette colors.
T Y P E FA C E S
Helvetica Neue LT Std
PHOTOGRAPHY
Photography should keep models as a focal point. In photos with
multiple subjects, the image should communicate close interaction
between the subjects in the composition.
When possible, use natural light. Aim for bright colors and natural
moments. Use selective focus when appropriate. Magnify details
when relevant. Use models from many origins. Strive to use models
from Cincinnati Childrens.
rev. 09/12
qu e st i o n s ?
If you have questions, please contact Marketing and Communications at 513-636-4420 or via email at marketing@cchmc.org.