Keywords Analysis - Top 20 best-sellers based on SALES

(Green colour: recommended Red colour: Not recommend)

Data captured
date

Target set
(*different target setting
results in different search
volume and data forecast)

20 and 21/08/2015
Location: Malaysia
Language: English
Display on: Google and search partners
Category: Food & Grocery
(Additional settings to consider: language, store locations, network, match
type)
Forecast setting
Bid set for each
keyword: RM1 (calculated
Date range:
last 12 months

Keyword (exclude
variations)

Average
monthly
searches

Roasted chicken
chicken
Chicken pie
Ayam
Fried Chicken
milo
agar agar milo
detergent
nescafe
Coffee
shrimp
Udang
Seafood
egg
Cameron
vegetables
Sayur
sotong
Squid
Beef
Daging

4,030
6,600
3,310
22,200
3,300
6,600
5,400
1,000
2,900
12,100
1,600
2,900
2,400
5,400
2,900
2,400
1,900
4,400
2,900
3,600
1,000

Google
suggested
Competition
bid
level
(RM)
0.46
Low
0.72
Low
0.29
Low
0.18
Low
0.48
Low
0.24
Low
0.12
Low
4.83
Low
3.78
Medium
7.40
Low
9.20
Low
0.06
Low
1.68
Low
0.45
Low
1.06
Low
0.32
Low
N/A
Low
0.91
Low
N/A
Low
0.84
Low
0.03
Low
Forecast summary

based on average of
suggested bid for selected
keyword)

Match type: broad

match
Forecast based on:
Aug.20-Dec.31,2015
Monthly
forecast
clicks

Average
CPC
(RM)

N/A

N/A

834.4

5.18
N/A

N/A

2.07

4.86

3.04

4.62

4.67

(Date based on Aug.22-Dec.31,2015)

Match type

broad match (include misspellings, synonyms, related searches and other

relevant variations)

Ad group
Selected keywords
Bid set
Match type
Monthly clicks
Monthly cost
CPC
Estimated best
performance
keywords
Recommendation

1
agar agar milo ayam beef chicken milo sotong udang
vegetables
RM 8 (1.22)
broad match (include misspellings, synonyms, related searches and other
relevant variations)
758 ~ 926
RM3.9k ~ RM4.77k (597~719)
RM5.15 (0.78)
milo beef vegetables
As still only milo had far much better performance than others, may need
to continue test more to identify usable keywords

Keywords Analysis - Top 20 best-sellers based on QUANTITY plus a few more

(Green colour: recommended Red colour: Not recommend)

Data captured
date

Target set
(*different target setting
results in different search
volume and data
forecast)

21/08/2015
Location: Malaysia
Language: English
Display on: Google and search partners
Category: Food & Grocery
(Additional settings to consider: language, store locations, network, match
type)
Forecast setting
Bid set for each
keyword: RM2 (calculated
Date range:
last 12 months

Keyword (exclude
variations)

Average
monthly
searches

Instant Noodles
Ramen
Maggi
fruits
watermelon
Red bull
energy drink
creamer
nescafe
Krimer

1,710
1,980
3,600
4,400
2900
2,900
390
260
2,900
50

Google
suggested
bid
(RM)
3.29
3.79
5.72
1.24
0.32
2.56
1.4
1.67
3.28
N/A

based on average of
suggested bid for selected
keyword)

Match type: broad

match
Forecast based on:
Aug.20-Dec.31,2015

Competition
level

Monthly
forecast
clicks

Average
CPC
(RM)

Low
Low
Low
Low
Low
Low
Low
Low
Medium
Low

0
1.04

N/A
0.06

15.94

0.16

Sugar
Gula
Oil
Minyak Masak
milk
dutch lady
Paper
Supermarket
Shop
giant
supermarket
Grocery
Hypermarket
giant
hypermarket
halal
halal jakim
Sales
Sale

6,600
1,000
4,400
480
4,400
6,600
2,900
2,400
2,400

0.77
N/A
3.39
N/A
4.28
3.23
0.83
3.05
1.95

Low
Low
Low
Low
Low
Medium
Low
Low
Low

1,900

3.03

Low

1,300
720

1.77
0.36

Low
Low

4,400

1.94

5,400
8,100
2,400
2,900

2.23

0.3

10.38

0.44

86.10
135.59
13.69

0.4
0.71
1.1

22.69

0.85

Low

1.82

0.11

0.53
Low
0.3
Low
5.92
Low
3.1
Low
Forecast summary

44.41
0.84

0.92
0.81

74.08

0.66

(Date based on Aug.22-Dec.31,2015)

Match type
Ad group
Selected
keywords
Bid set
Monthly clicks
Monthly cost
CPC
Estimated best
performance
keywords
Recommendation

broad match (include misspellings, synonyms, related searches and other

relevant variations)
1
watermelon Red bull nescafe Sugar Oil milk dutch lady
Paper Shop giant hypermarket halal halal jakim Sale
RM 26
1230~1500
RM10300~12500 (1,576~1,913)
RM8.35 (1.28)
milk dutch lady sale
CPC slightly high, keeping testing if any other keywords