Statement for the Year Ended December 31 2012 Sales revenue ($30,000,000) 100% Less : Cost of goods sold 70% Gross profits 30% Less : Operating expenses Selling expense 10% General and administrative expenses 6% Lease expenses 0.67% Depreciation expenses 3.33% Total operating expense 20% Operating profits 10% Less : Interest expense 3.33% Net profit before taxes 6.67% Less : Taxes (rate = 40%) 2.67% Net profit after tax 4% Less : Preffered stock dividends 0.33% Earnings available for common stockholder 3.67% Yang perlu dianalisis : COGS naik INTEREST EXPENSE naik P3-25 Johnson Financial leverage multiplier Net profit margin Total asset turnover ROA ROE Industry Averages Financial leverage multiplier Net profit margin Total asset turnover ROA ROE