Department of Management of Technology

Faculty of Engineering
University of Moratuwa
MN 3052 Industrial Management and Marketing
Semester 5 (May September 2015)
Lecturer :
Dr. Thesara Jayawardane PhD, BSc(Eng), LLB (Hons), MA, MCIM, MSLIM, AMA, AIESL, Chartered Marketer

GROUP ASSIGNMENT

Objectives;

Identify essential concepts in Industrial Management

Application of theory in a practical organizational environment

Present theoretical knowledge to an audience effectively

.
Skills Required;

Theoretical

Analytical

Creative thinking

Presentation

Assignment

Select two local entrepreneurs involved in two different industries (small and/or medium
scale) and do a study on their business journeys by comparing and contrasting the
methods of starting-up and doing business.

Expectations / Parameters.
a) Background of the two entrepreneurs (reasons for becoming entrepreneurs, the
story behind the scenes, etc.)
b) Entrepreneurial start-up
c) Business in which their involved currently
d) Personality traits required in doing business
e) Advantages and disadvantages which they face being entrepreneurs
f) Recommendations based on your findings
1. You are expected to incorporate the theoretical knowledge which you have gained into
practical application.
2. You are expected to present your findings in the form of a report not exceeding a word
count of 3000 words.
3. Please ensure that you adhere to the Harvard referencing method.
Due date: 27th August 2015
Length : Report 3000 words
Marks : 20%