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PorToGo
A Business Concept
Prepared by:
Aguilar, RIanna Marielle D.
Asaba, Koki M.
Caguiat, Juan Miguel E.
Delfin, Juan Lorenzo L.
Gonzaga, Therese U.
Loveres, Alyssa Nicole M.
Manzano, Judge Bernard C.
Tantuico, Angelo Raphael M.
Tianco, Alexander Miguel H.
Yambao, Maria Mikayla V.
Submitted to:
Mr. Jeffrey M. Orante
AY 2015-2016
FEATURES ADVANTAGES
BENEFITS
It features a disposable,
biodegradable drawstring bag that
can easily be attached and
detached to the underside of the
toilet.
COMPETITIVE EDGE
One of the most overlooked problems that people would experience in the face of disasters is how
they would be able to dispose of their wastes. What most people think about during disasters is if
they have enough food or water, and the like but people do not consider the fact that people
could be stuck in one particular place for days on end without having a place to dispose of their
wastes. This could cause even more complications in their situation especially because people
care about the privacy, and would like to save themselves, and their dignity in times when nature
calls. For sanitary reasons, we have decided to come up with a product that would be able to solve
this problem.
The product would be very reasonably priced considering its quality and long lasting use to
withstand many years of preparation of any coming disaster. Additionally, the PorToGo cannot only
be used during disasters, but it could also be used by the less fortunate people on an everyday
basis who cannot afford good-quality toilets to be installed in their homes as it may not have the
plumbing framework that will allow them to have a real, porcelain toilet.
unnecessary bacteria exposure that could cause multiple health problems that could have been
prevented effortlessly with our product.
As the surrounding walls of a typical portalet are one of the main hindrances that limit its mobility,
these does not mean that the PorToGo still cannot provide privacy with its small size. The PorToGo
features a privacy sheet on the right, left, and back sides of the toilet. This is detachable so it does
not affect the mobility and portability of the PorToGo when in compact form. The privacy sheet,
after attached, can be lifted up on all sides to cover the lower torso around a person when using
the PorToGo.
TARGET MARKET
There is not one who would not be able to benefit from utilizing the PorToGo, as secreting the
toxins from our bodies is a natural part of our daily lives as humans - making it a necessity, a need,
an essential. Therefore, our product becomes universally available to people of all ages,
regardless of their age or social status. Families, professionals, students, and individuals would all
be able to partake in the undertaking of this product.
The PorToGo company plans to have it sold in hardware and home improvement retail chains,
namely, Ace Hardware, True Value, Home Depot, and supermarkets for more convenience and
accessibility. The PorToGo, though it may be highly beneficial to all, considering its cost range, it
would be more likely targeted (but not limited to) those in the middle to upper class. To assure its
widespread distribution and make it utilized by all without compromising the companys profit or
quality of product by decreasing price ranges to make it more affordable by all, its universal
availability to everyone will be ensured through the government or barangay officials as they are
targeted to become prospective investors to purchase it in bulk and distribute it to the more
developing and rural areas with lesser means. Its proper allocation will be during situations such as
pre-disaster (preparation), and as well as post-disaster.
PRICING
Our product, The PorToGo, has the ability to be brought to places within short notice of an
emergency or natural disaster, and has the absolute advantage of being easy and relatively quick
to manufacture and it is sold at less than half of some other types of portable toilets which may
cost up to P4,000.00. Other than the cost of materials, factors such as employees' salary, rental
and transportation were also taken into account. A PorToGo is priced at Php 1,908.25. The parts
that the PorToGo consists of, are several reliable components that all contribute to the efficiency
and cost of the product. The materials in this product are the following: Wheels, toilet seat, multiple
biodegradable plastic, Rigid PVC plastic and a metal tube, in which the materials cost P195.00,
P279.68, P9.35, P830.00 and P1.98 respectively.
CAPITAL INVESTMENT
We'll be investing a total of P4,000,000 for the initial capital investment for the PorTaGo that will
cover expenses for up to 2 years.
o P600,000 will be used for the initial production of the first batch, as this amount contains the raw
materials needed in creating the PorTaGo.
o P900,000 will be used for producing the first prototypes (3D models of the PorTaGo) as well as
funding for the research of materials to be used in our product.
o P1,000,000 for labor cost of the employees per month which we will be hiring (3D model maker
for printing the model and creating the soft copy of the model, workers for the machinery needed to
produce, and transportation of the product)
o P1,500,000 will be allotted for renting of a warehouse for production, the machinery and
maintenance.
BUSINESS PARTNERS
The founders of the PorToGo Company plan to partner with suppliers such as Taison Industrial
Corporation, as a supplier and co-manufacturer to provide for the raw materials of the PorToGo,
mainly so because they are one of the biggest and most mature plastic manufacturers in the
Philippines. They have high production and quality assurance that departments the unique
rotational molding process that can make plastic products in various sizes, shapes and colors with
a superior quality in a shorter amount of time with a lower development cost compared to other
plastic processing firms. With their high-quality products, reasonable prices, and dedicated
services, it is believed that their company will play a great role in the manufacturing success and
live up to the features and claims made about the PorToGo. This can be very helpful when starting
off the prototypes of our product. Moreover, advertisers will be affiliated with, who will aide in the
marketing of the product to the public and generate the flow of income from prospective
consumers.