Marketing Budget Plan

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sept

Personnel
Salaries & Wages
5000 5000 5000 5000 5000 5000 5000 5000 5000
Benefits
5000
5000
Commissions & Bonuses
5000
Personnel Total
Market Research
Primary Research
5000
Secondary Research
2000
Market Research Total

5000
2000

Oct

Nov

Dec

Total

5000 5000 5000 60000

10000
5000 10000
80000

10000
4000
14000

Marketing Communication
2500
0
25000
4000 4000 4000 4000 4000 4000 4000 4000 4000
4000 4000 48000
Advertising
0
0
0
0
0
0
0
0
0 40000
0
0
0
Websites
3000
3000
3000
12000
Direct Marketing
5000
5000
5000
5000
5000
5000
30000
Internet Marketing
2000
2000
2000
6000
Press Relations
5000
5000
5000
5000
20000
2000
2000
2000
Public Relations
0
0
0
60000
20000
20000
Events & Trade Shows
0
0
Collateral
2000
2000
4000
Marketing Communicaton
83700
Total
0
Branding

Channels
Channel Communication And
1000
Training
0
Channel Promotion
5000
Channel Comsissions & Bonuses 5000
Channels Total
Customer Acquisition And
Retention
Lead Generation
Customer Loyality
Total
Other
Postage
Telephone
Travel

5000
5000

1000 1000 1000

1000 1000 1000 1000

2000
2000
3000
3000
1000 1000 1000 1000 500
Other Total

10000
10000
10000
30000

1000

1000 1000
1000 1000 1000

3000
500

3000
500 1000 1000

1000 1000

6000
7000
13000

7000
9000
500 10000
26000