This Executive Summary is presented to the

Executive Team of MAG Market Solution

Firm which is leading firm offering business
solutions to its current target market.

MAG operates in Software design

development, strategic solutions and
consultancy, design architecture, home dcor
and improvement and affair management.

Aura Planners-Business Vision

What Makes Aura Planners Unique?

Business & Corporate Values

Need For the New Product or Service &

Market Overview

Services

Promotion

Pricing Method

Competitors

Risks and Opportunities

Strengths

Evaluation of Data Analysis

Costing

Sources of Finance

Technological Communication

Latest Business Compatible

Web Management

Data Management

Web Customization

Increase Visibility.

Brand recognition & Differentiation .

Social Media Campaign.

Consistent Client Messaging Service.

Hosting, Participation and Sponsoring

Community Charity Events.

Preservation of latest trends in the industry of

event planning.

Premium client service.

Provide opportunity to the

company to expand business and
product portfolio and to enter into a
new market.

Exploit profits from this steady and

profitable market.

Event planning business is a

growing market.

Aura Planners are

sophisticatedly aligned
to corporate mission

Potential Benefits .

Aspects of MAGs
Corporate Culture .

Abrams, R. (2012). Entrepreneurship: A real-world approach. Palo

Alto, CA: PlanningShop
U. S. Census Bureau Rock Hill city, North Carolina. Retrieved
from http://factfinder.census.gov/servlet/ADPTable?
_bm=y&geo_id=16000US3775000
&qr_name=ACS_2008_3YR_G00_DP3YR2&-gc_url=&ds_name=&-_lang=en&- redoLog.
Kotler, P. & Keller, K. (2010). Conducting Marketing Research and
Forecasting Demand. In P. Kotler, K. Keller (Eds.), Marketing
Management (pp. 110). New Jersey Prentice Hall.
Kotler, P. & Keller, K. (2009). Managing Mass Communication:
Advertising, Sales, Promotions, Events and experiences, and Public
Relations. In P. Kotler, K. Keller (Eds.), Marketing Management
pp. 502-503, 526. New Jersey Prentice Hall.

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