Marketing Mix

PRODUCT
Products have been divided into 4 categories
Personal Care, Health Care, Home Care & Foods.
Appearance: Dabur tries to make its products appear
very attractive.
Packaging & Design: Available in Tetra Pack, Bottles,
Sachets

Portfolio

PRICE
As, Dabur had different sub-categories
it came out with variable pricing to
reach each and every target segment
Selective Price Reduction to increase
Demand
Introduction of Smaller packs at Rs.5
Cutting Price to stand out against
competition

PLACE
Expanding in the International Market
Presence in over 50 countries
Subsidiaries established in Nepal, Nigeria,
Bangladesh and Pakistan

Manufacturing Units Of Dabur In India

World-wide Presence Of Dabur

PROMOTIONS
Utilized the popularity of Indian
films in the domestic and global
markets to promote its brands
Undertook the most advertising
campaign with Mr. Bachchan
endorsing Dabur brands
Held various contests
Tie-up with Discovery Channel

Research And Development

R&D activities are focused around two basic domains:1. To continuously develop new products.
2. To test and guarantee their efficacy.
R&D activities include research on:
1. Ayurvedic and herbal products
2. Organic substances
3. Foods
4. Cosmetics
5. Oral care
6. Personal care