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This document outlines a unit that measures customer loyalty through various models and scales. It discusses how service quality influences customer loyalty in different industries like retail, banking, and insurance. The unit also examines the relationship influencers of customer loyalty, including factors that mediate the relationship between loyalty and other influencers, such as customer affinity and engagement. Customer loyalty is significant for marketers and impacts business decisions.
This document outlines a unit that measures customer loyalty through various models and scales. It discusses how service quality influences customer loyalty in different industries like retail, banking, and insurance. The unit also examines the relationship influencers of customer loyalty, including factors that mediate the relationship between loyalty and other influencers, such as customer affinity and engagement. Customer loyalty is significant for marketers and impacts business decisions.
This document outlines a unit that measures customer loyalty through various models and scales. It discusses how service quality influences customer loyalty in different industries like retail, banking, and insurance. The unit also examines the relationship influencers of customer loyalty, including factors that mediate the relationship between loyalty and other influencers, such as customer affinity and engagement. Customer loyalty is significant for marketers and impacts business decisions.
Customer Loyalty Measurement and Application Measuring Customer Loyalty, Customer Loyalty measurement models and scales, Influence of Service Quality on Customer Loyalty, Customer Loyalty in Retail Industry, Customer Loyalty in Banking and Insurance Loyalty outcomes in business decisions, Significance of Customer Loyalty for Marketers, Relationship Influencers of Customer Loyalty including factors mediating customer loyalty relationship with other relationship influencers, Customer Affinity, Customer EngagementLoyalty outcomes in business decisions, Significance of Customer Loyalty for Marketers, Relationship Influencers of Customer Loyalty including factors mediating customer loyalty relationship with other relationship influencers, Customer Affinity, Customer Engagement
Structural Equation Modeling (Sem) : Determinant of Customer Loyalty in Banking Industry Netty Merdiaty, Budi Rismayadi, Mumun Maemunah and Sri Indra Trigunarso