ITC_CASE_THE THIRD PILLAR

Please find your part and start working on it. The deadline for submission in
5.08.2015.
If possible use infographics as well.
1. What should the approach of ITC Sunfeast be in order to make significant
in-roads into the Health segment?
2. What should be the brand architecture for the Health portfolio from
Sunfeast with a focus on the future?
3. What are various consumer need spaces in the health segment that we
should address?
4. What is the scope of the proposed Health portfolio? Product horizons,
format innovations, consumer target groups (demography as well as
lifestyle/life-stage) and brand positioning platform?
5. What should be the key USPs of our brand/ offers that make us stand out
against the competition?
6. What are the areas that we need to build on to develop a sustainable
competitive advantage?
7. How should the brand evolve to enable efficient marketing expenditure?
8. Should we include Marie Light under the Farmlite brand umbrella?
9. How do we engage the larger masses to try our product? And engage with
the TG in a cost efficient manner?
10.What should be our Pricing Strategy so as to deliver on profitability
objectives?