Final Synthesis Design Studio

Campus Bovisa > work

work-life
life balance
Integrating design research in the development of innovative systems
Politecnico
P lit i di Milano
Mil - School
S h l off D
Design
i
3-14 December, 2009

Master of Design in Product/Service System - Politecnico di Milano – 3-14 December 2009 for internal use only
 Project Brief

Master of Design in Product/Service System - Politecnico di Milano – 3-14 December 2009 for internal use only
 Bovisa

Master of Design in Product/Service System ‐ Politecnico di Milano – 3‐14 December 2009                      for internal use only

Master of Design in Product/Service System ‐ Politecnico di Milano – 3‐14 December 2009                      for internal use only
 our campus > a complex system

Master of Design in Product/Service System ‐ Politecnico di Milano – 3‐14 December 2009                      for internal use only

 get closer

Master of Design in Product/Service System ‐ Politecnico di Milano – 3‐14 December 2009                      for internal use only

 everyday experiences are given for granted

Master of Design in Product/Service System ‐ Politecnico di Milano – 3‐14 December 2009                      for internal use only

 challenge the mundane, step back and look at things
with new eyes

Master of Design in Product/Service System ‐ Politecnico di Milano – 3‐14 December 2009                      for internal use only

 zoom in to dissect the experience. map it step by step

Master of Design in Product/Service System ‐ Politecnico di Milano – 3‐14 December 2009                      for internal use only

 understand different actors, environments,
artifacts and interactions

Master of Design in Product/Service System ‐ Politecnico di Milano – 3‐14 December 2009                      for internal use only

 apply your design thinking skills to identify
innovation opportunities

Master of Design in Product/Service System ‐ Politecnico di Milano – 3‐14 December 2009                      for internal use only

 and make change happen

Master of Design in Product/Service System ‐ Politecnico di Milano – 3‐14 December 2009                      for internal use only

 ?

your objective will be to understand the players, identify one

category and design an innovative product /service system
for the selected target

Master of Design in Product/Service System ‐ Politecnico di Milano – 3‐14 December 2009                      for internal use only

 suggested
gg focus: 60% artifacts, 40% services
understand connect direction execution

Master of Design in Product/Service System ‐ Politecnico di Milano – 3‐14 December 2009                      for internal use only

 Timeline

Master of Design in Product/Service System - Politecnico di Milano – 3-14 December 2009 for internal use only
 Timeline

December 2009

Presentation and
Workshop Intro Workshop R i
Review W k h Conclusion
Workshop C l i
Thu 3-Dec-09 Wed 9-Dec-09 Fri 11-Dec-09 Mon 14-Dec-09

work teams in-context interviews and research analysis concepts final

defined observation sessions review review presentation

Understand

Connect

Direction

Execution

Master of Design in Product/Service System - Politecnico di Milano – 3-14 December 2009 for internal use only
 Bibliography

Design Research by Brenda Laurel

Wired to Care by Dev Patnaik
The Opposable Mind by Roger Martin
The Laws of Simplicity by John Maeda
Brand Simple by Allen Adamson
Powers of Ten by Ray and Charles Eames (video)

Master of Design in Product/Service System - Politecnico di Milano – 3-14 December 2009 for internal use only
 be curious, step back, empathize, be creative

Master of Design in Product/Service System - Politecnico di Milano – 3-14 December 2009 for internal use only