Urban

Outfitters
Menswear
Catalog
Proposal
Proposed by: Laura Aguilera-Flemming

Introduction
Title:
Theme: Outdoorsy Menswear
Drop Date: August 10th, 2014

Story 1: The
Wilderness
Explorer

Story 2:
Falling for
Flannel

Story 3:
In the
Workshop

Strategy & Concept

Our purpose is to create a catalog targeted towards outdoorsy,
mature men, who are looking for fashionable clothing. By creating
this catalog we will be able to reach a mature customer instead of
continuing as what has become, a high school brand. We plan to
do this by mixing street style with traditional classics and aiming
towards a higher end theme. We hope to establish ourselves as a
brand of refined rebellion, instead of teenage angst. In turn, we hope
to establish a loyal, mature customer that has a disposable income to
spend at Urban Outfitters. We chose August 10th as our drop date
due to the end of the summer and the beginning of the back to
school and fall season.

The Primitive Pioneer is an individual that stands out in a crowd. He

is a fashion leader and risk taker. This individual tends to mix fabrics
and prints by playing with texture and patterns in clothing. Our
target customer is a mature bro who is interested in outdoor
activities. He yearns to explore the unknown and has interest in new
cultures and innovation in technology. The Primitive Pioneer has
awareness of the current economic state and likes to buy made in
America clothing occasionally to support our national economy.

Demographics

Style

Age

Male

Income

An upscale homeless person, who has a slight degree of angst and is

probably in the life stage of 18 to 26 Chief Executive Officer Richard
Hayne in 2011

Gender

Outdoorsy mature, men interested in fashionable clothing

Mix of innovative fashion with traditional classics

$35,000 85,000 a year

Disposable income due to independent lifestyle

Circulation

15% of customer base

20,000 catalogs

Creative Concept
for Stories

The images in this story will feature men in their natural freshair habitat. The Wilderness Explorer likes to enjoy the
outdoors and the scenery around him. It will focus on
transitional pieces that can be worn for hiking, camping, or
resting in the woods. The Wilderness Explorer is ready for any
adventure with a backpack full of camping tools and warm
layers for the chilly weather.

The concept for this story is based on the flannel being the
essential wardrobe piece for fall. This story will display the
different ways to stylize flannel button ups, whether it involves
pairing it with jeans or a leather jacket. This photo shoot will
be studio shot with a casual vibe.

The concept for this story will feature our collaboration with
new coming brand, Tarboo. It will focus on a behind the
scenes look at how Tarboo garments are made. It will
emphasize the quality and heritage of the brand by
showcasing the details of the garments with a rustic approach.

Enjoy the fresh air and beautiful forests this fall

with comfortable layered pieces .Whether hiking,
camping, or rustling in the woods you will be
prepared for any adventure.

Herschel Supply
Co. Little America Dr. Martens 1460
Weather
8-Eye Reinvented
Backpack
Boot

Brixton Rift
Snapback Hat

CPO Denim Button- Your Neighbors

Marled Shawl
Down Shirt
Cardigan

BDG Jacquard
Stripe Pocket
Tee

Tripp NYC Camo

Rocker Pant

Hawkings McGill
Stretch Skinny
Chino Pant

Levi's 508 TwoTone Cougar Pant

Stussy Cable
Knit Beanie

Charles & 1/2

Asymmetrical FauxLeather Moto Jacket

Levi's 511 Rinsed

Playa Jean

The essential wardrobe must-have for fall. As the weather

gets colder, warm yourself up with a cozy flannel..

Black Apple Pleather

Sleeve Denim
Trucker Jacket

Salt Valley Buffalo

Plaid Western Shirt

A Walk In The
Woods Tee

Salt Valley Lyle Plaid

Button-Down Shirt

Converse Chuck
Taylor All Star
Men's Low-Top
Sneaker

UO Classic Beanie

Salt Valley Hayward

Salt Valley Salle
Plaid Western Shirt Plaid Western Shirt

Koto Drop-Inseam Your Neighbors Grey Levi's 511 Red

Cropped Pant
Denim Jogger Pant
Rain Skinny Jean

ALTERNATIVE 3/4-Sleeve
Two-Tone Henley Tee

Introducing our new American

made collection, Tarboo. This
Seattle based fashion label knows
how to make easy to wear styles,
while incorporating high quality
stitching and detail. Specializing in
button up plaids, the Tarboo
collection can add a laid back
Northwest feel to any outfit. Take
a look at what goes on behind the
scenes in the making of each
Tarboo collection.

Forest Green Cotton

Beanie

Overcast Grey Cotton

Beanie

Seafarer Blue Canvas Ruck

Red Ringer Black and

White Stripe Tee

Navy Ringer Green and

White Stripe Tee

Natural and Red Canvas Ruck

The Armstrong

Grey Orange
Brushed Twill Plaid

Works Cited
"Atlas Quarterly Past Issues." Atlas Quarterly RSS.
N.p., n.d. Web. 09 June 2014.
<http://atlasquarterly.com/past-issues/>.
Maheshwari, Sapna. "The Entertaining And
Cringe-Inducing Ways Urban Outfitters Describes
Its Customers To Wall Street." BuzzFeed.
BuzzFeed Inc, 23 Apr. 2013. Web. 08 June 2014.
Maheshwari, Sapna. "Urban Outfitters Says It Has
Too Many 14-Year-Old Customers." BuzzFeed.
BuzzFeed Inc, 10 Mar. 2014. Web. 09 June 2014.
Makmanee, Tana. "41 Outdoorsy Menswear
Styles." TrendHunter.com. N.p., 26 Mar. 2013.
Web. 09 June 2014.
Herschel Spring 2011 Lookbook
The Humor Fall 2011 Collection

"Men's." Urban Outfitters. Urban Outfitters.com,

n.d. Web. 09 June 2014.
Noren, Matt. "A Different Type Of Clothing."
Tarboo. N.p., n.d. Web. 08 June 2014.
<http://www.thisistarboo.com/pages/about-us>.