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WEDNES
DAY APRI
L28,2010 | 7:
30AM -9:
30AM

Kay Pl
ant
es,an MI
T-t
rai
ned economi
st,busi
ness
st
rat
egyconsul
tant
,col
umni
stand aut
hor
,wi
llbe
t
hekeynot
espeakeratt
hisyear
’sCEO St
rat
egi
es
Br
eakf
ast t
o be hel
d at t
he Bi
zTech Expo on
Wednesday,Apr
il28.

Pl
ant
esear
nedherPh.
D.f
rom MI
Tandi
sat
rai
ned
economi
st and owner of Madi
son-
based The
Pl
ant
es Company.She has co-
aut
hor
ed t
he book
“Beyond Pr
ice, Di
ffer
ent
iat
e your Company i
n
PLANTES Ways ThatReal
ly Mat
ter
”and i
s al
so a f
requent
col
umni
stand comment
atoronbusi
nessand eco-
nomi
csf
orpubl
icat
ionsand cabl
enewspr
ogr
ams
acr
oss t
he nat
ion. She i
saf
requent guest on
CNBC’
s“TheCal
l.

“Everyi
ndust
ryhasaWal -Mar t
,thelowestcostcompeti
tor.
I
fyoucan’tbey ourindustry’
sWal -
Mar t
,avoi
dbecomingi t
s
Sears.Dif
fer
entiatey our company ar ound har
d-t
o-copy
benefi
tst
hatreall
ymat ter
.”-KayPlantes

REGI
STERTODAY@ www.
biz
times.
com/
ceo
$65perI
ndi
vidual-Cor
por
atet
abl
eat$520pert
abl
eof8
Pr
iceI
ncl
ude
sac
opyo
f“Be
yondPr
ice
,Di
ff
ere
nti
atey
ourCo
mpa
nyi
nWa
ysTha
tRe
all
yMa
tte
r”
WI
SCONSI
NEXPOSI
TIONCENTER@ STATEFAI
RPARK
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